Remove influence

Jeff Esposito

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The Importance of Company Personas in Social Media

Jeff Esposito

Influencers: Who influences their product buying decisions? How do their buying decisions relate to your company? Either way the goal is the same, to reach your customers in a unique way that will create a positive impression and influence their purchase decisions. What factors influence their purchasing decisions.

Company 40
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Gilda’s Club: What went wrong?

Jeff Esposito

Decide who you are If you buy Tide in Toronto, you can be rest assured that if you’re looking for that same detergent in Austin, Texas, you’ll find it under the same brand name. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers.

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30 Social Media Stats for the C-Suite

Jeff Esposito

5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). 48 percent of consumers combine social media and search engines in their buying process ( GroupM ).

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Five for Friday 7.9

Jeff Esposito

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Is a social media contest right for you?

Jeff Esposito

But think about it, these prizes will draw in a lot of people to enter, but they might not be your core audience – translated that to not buying your products or services. These are a natural association and the attainability of these prizes can help boost buy in from consumers. link] #Socialmedia [.] Unported License.

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Selling Soft, Willy Loman

Jeff Esposito

When I buy something if the salesman is too pushy or not too attentive, I tune them out. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? The reason that it’s something that I can really sink my teeth into is that purchases are an emotional thing. Cartoon of the day Five for Friday 09.24.10

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What void does social media fill?

Jeff Esposito

Think anyone would buy it? blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? You do bring up a great point as to who the next genius will be. jeffespo Yes but he lost points because Arnold played him. jeffespo Thanks Tommy. Don't we all love the villains.