Firebelly

APRIL 14, 2011

Knowing what people are saying is critical – customer, prospects, competitors, influencers, the press, and ever your family. They’ll buy stuff. Listening is always important. Song: I Heard It Through The Grapevine by Marvin Gaye. Relevant content causes conversation. Isn’t it our job to get people talking?

Social Media 197

Social Media Reputation Communities Influencer 197

Firebelly

MARCH 31, 2011

I don’t take kindly to wonks sitting in a room thinking about how to apply a large force to influence my small buying choices. People are not wheelbarrows or seesaws. We have hearts, minds, emotions, dreams and much more. Authenticity. Origination is only one of the many parts of authenticity.

Authentication 195

Authentication Marketing Applications Influencer 195

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

FEBRUARY 5, 2012

While Jeremy Epstein is an accomplished marketing executive, it is his belief in the importance of sharing his learning with his community that inspire the comparison with Yoda (the great teacher from the Star Wars saga who arguably influenced all Jedi) and the fact that a photo of Yoda is in the first page of image SERPs on Google.

Communities 174

Communities Marketing Microsoft Authentication 174