Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Return on Influence has nothing to do with business objectives.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

FEBRUARY 22, 2011

You know those books that you want to buy for everyone you know, because you know everyone will get something from it? Things you can influence through other people. Should you buy this book? Workarounds That Work (WTW) is one of those books. When I hit my own pain points it became a real page-turner. Yay or nay?

Analysis 258

Analysis Influencer Buy Meeting 258

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 26, 2010

Employee Social Influence Marketing Guidelines. Interim protocols for online media participation. Use of social networking, microblogs and other third party websites. Editorial Guidelines. British Telecom. Social Media Guidelines. Social Media Policy. Chartered Institute of Public Relations. Code of Conduct. Internet Postings Policy.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

APRIL 5, 2012

But I’m going to take a leap of faith and hypothesize that the chances of someone responding with “okay, I’m buying whatever terrificness you’re selling,” are slim to none. Stories don’t push influence on us, they pull us into becoming influenced. So why would I do such a thing?

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

DECEMBER 2, 2010

The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. How can you demonstrate your influence? You’re a media property from whom they’re buying coverage. That means you need to demonstrate value to the party that’s looking to purchase that service.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

MAY 16, 2011

Once you receive them, maybe you’ll dig around for product information on the recommendation, then look for somewhere to buy it. For example, today I asked Twitter whether I should buy a LiveScribe pen so I could capture my notes in Evernote : ?. Social media isn’t one-dimensional.

Social Media 366

Social Media Analysis Tweetdeck Report 366