An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.
Apple Should Not Buy Twitter
MARCH 26, 2012
I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? But now there is speculation Apple could buy the social networking giant with some of their cash reserves (it’s also said they have so much money, they could buy Facebook and Research In Motion ). . ” It likely comes as no surprise to you that I’m shocked Twitter is still around.
No More Media Buying Specialty for Facebook Marketing Partners
NOVEMBER 22, 2016
Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The current media buying partners for Facebook and Instagram are: 360i. Advertising/Marketing Facebook 360i 4C Adaptly AdParlor Ampush APIs Application-Programming Interfaces Blueprint Certification Brand Networks Facebook Marketing Partners Instagram iProspect Kenshoo media buying MediaVest People-Based Marketing Resolution Media SocialCode unifiedAdaptly. AdParlor. Ampush. Brand Networks. iProspect. Kenshoo. MediaVest. Resolution Media. SocialCode. Unified. So on Dec.
How to Buy a Website
Techipedia: Tamar Weinberg
APRIL 10, 2012
Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. The alternative is to buy directly from the existing website owner.
70% Of Users Visit Pinterest For Inspiration On What To Buy
The Realtime Report
OCTOBER 23, 2012
Three of the reasons listed for using Pinterest/Facebook showed a marked gap between the two platforms, with Pinterest clearly on top: Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration. Which site has a greater percentage of users engaging with brands?
Review of the Online Group Buying Industry
JANUARY 25, 2011
Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. Here is a short review of these 2 key players in the online group buying industry.
Social Media Marketing Has a Major Influence on Moms’ Buying
OCTOBER 28, 2012
92% of them buy products based on social media recommendations. Want to market to socially-savvy moms? Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].
Buying Facebook Likes. It Happens. A lot.
SEPTEMBER 4, 2013
And buying Facebook Likes is no different. That exact scenario is what has some buying Facebook Likes. If you check the marketing section over at Fiverr.com you’ll find hundreds of offers to buy Facebook Likes, Twitter Followers, YouTube Views, etc. It’s just like anything else in life really. Anything can just about be bought for the right price. Resist the urge.
Buy Some Social Media Today!
MAY 5, 2011
About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. never really considered myself to be that, but I felt fortunate that my career path said otherwise. Today I feel great about the choices I have made, and it has become clear that social media as a business strategy isn’t going away anytime soon.
5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
You want them to visit your website, buy something, fill out a form that gives you access to more important data (like email address). “We use all of our Facebook ads budget to get more Likes on our page.” ” So said a new, corporate client in a recent kickoff meeting. “Is that how we should continue using those dollars?” ” he asked.
Buy the Book, and then We Show Up
MARCH 14, 2012
Okay, maybe it’s not that simple, but we do offer lots of freebies (including in-person presentations and workshops) when you buy Humanize in larger quantities. That’s the real value for YOU if you buy copies in bulk. These deals are designed with organizations in mind, obviously. Check out all the offers on the Bulk Book Deal page on humanizebook.com. Humanize
Savvy Shoppers Use Cell Phones to Make Buying Decisions
FEBRUARY 12, 2013
In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. The price of the item on Amazon then pops up, allowing the smartphone user to decide whether they want to buy the item in store or on Amazon. Everywhere you go, people you see are glued to their cell phones. It’s undeniable. No related posts.
The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. And when it comes to eCommerce, Pinterest already dominates many of its competitors. What Can You Do Now?
Best Buy Mistakenly Exposes Their Exclusive Blogger List
DECEMBER 19, 2014
Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. One of the bloggers subsequently Replied All to the list, which then exposed Best Buy’s entire exclusive blogger list. Cc: Subject: Re: Reminder - Best Buy Invitation (Action Required).
Buying Friends, Followers And Likes
JULY 17, 2012
national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online social network. The first time the call came in, I was in a client meeting, so when I listened back to the voice message, I had to stop and think: "does my agency buy likes, friends and followers?" That's not the type of "buying friends" these people are talking about. I got the call yesterday. " I guess when it comes right down to it, we do.
Fandango Making Good Use of Group Buying
MARCH 16, 2011
However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Fandango: A Leader in Group Buying? You might have heard of the Amazon.com deal on Livingsocial and the Gap deal on Groupon. Here’s how Fandango does it. First on Groupon.
Should You Buy Facebook Fans? - Social Media
Social Media Network Marketing
MAY 25, 2011
We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. Who perhaps could be looking at this? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. Why does this not take place in the brick and mortar world as a main operative thought? Will this process still hold good? Don't be in a hurry.
The Road to Revenue: Feel Your Customer and Facilitate the Buy
AUGUST 13, 2011
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue salesShe sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.].
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. Don’t Buy Your Programmatic Audience, Build It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The funnel is dead. Simpli.fi
5 Group Buying Sites to Stalk
APRIL 21, 2011
Group buying sites are becoming a popular online destination for many shoppers. Group Buying Groupon green deals jdeal parents deals plum districtThe range of offers and deals mean that consumers can save on a number of different products and experiences. Parents Deals. Parents Deals is a website that offers discounts for people who are beginning to have families. Groupon. JDeal.
ZDNet Buys Domain Name: Immediately Gets 2 Year Old Trusted Site Banned in Google
APRIL 29, 2015
Here’s a quick timeline of the events, and how buying a domain name got their site banned: – ZDNet runs their CXO-Talk.com website for two years. So, ZDNet did have a good plan, which was to buy the non-hyphenated version of their current site, and then start using it. You can buy a domain name that had a great former website on it and redirect it to your current site.
Not Buying What You're Shilling
JULY 28, 2011
Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem. Social Media can be very disturbing. Social Media is pervasive. This is noting new. Trust in non-transferable. brand.
Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?
The Realtime Report
JULY 10, 2012
Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. That figure is slightly lower in the US, where only 18% of internet users would buy from brands their friends engaged with on social media, as reported by eMarketer.
54% of Chinese Internet Users Will Buy a Brand Their Friends “Like” or Follow on Social Networks
The Realtime Report
JULY 16, 2012
The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos. say they will buy a brand that a friend “likes” or follows on a social network ; but 54% of Chinese internet users will do so, 44% in India, and 39% in Indonesia (via eMarketer ).
Shortening Sales Cycles By Focussing On The Social Buying Process
JULY 7, 2011
Or better: it speeds up the buying process. sales cycles social buying process word-of-mouthOne of the main advantages of word-of-mouth marketing is that it shortens the sales cycles, according to George Silverman. The reason: people increasingly rely on advice form their peers, which is regarded as more “trustworthy”. And trust is a crucial element in the purchasing decision.
What If Twitter Did Buy TweetDeck?
APRIL 25, 2011
Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. The other thing to keep in mind is that it is in Twitter’s best interests to work with third-party developers as opposed to buy them out and then shut their services down.
The Most Important Component Of Social Media Program Success: Executive Buy-In
APRIL 9, 2013
Regardless of the size of your company, the most important component of your social media program is executive buy-in. Some of these programs were as smart as the people who planned and implemented them (and some as dumb) but ultimately, without executive buy-in, these programs will struggle or fail. Results and outcomes. A CEO of a firm we consult with put it best recently.
Why Best Buy and Hertz Fail
JULY 6, 2011
Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. If you are inspired to add a comment with your thoughts, please visit Why Best Buy and Hertz Fail in your browser. As the below video elaborates , when your email address (that receives the newsletters) is not recognized as a valid address, a failure occurs. Let this be a lesson to email marketing companies.
Getting The Social Customer To Buy
SEPTEMBER 2, 2011
Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away (almost completely) from what brands either should be doing in the Digital Marketing and how to think about the space to being one hundred percent customer focused. It's true. What are brands really up to? It's mostly their traditional advertising or a longer version of a TV ad.
Ancestry.com Buys Top Facebook App We're Related
Stay N' Alive
SEPTEMBER 18, 2012
In the early days of Facebook's developer platform (2007, to be exact), as apps were going from 0 to 2 or more million users in just a matter of days, family history apps were among the first to rise to the top. The link between family connections and friend connections seemed like a natural fit for apps that were built to connect one another. million. million in cash consideration.
Who Will Buy Twitter? A Rundown of the Possibilities
The Social Media Hat
OCTOBER 22, 2016
Rumors about a Twitter Acquisition are nothing new, but the last two months have seen extraordinary buyout talks and activity. Let's see what's going on
Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover
The Realtime Report
APRIL 14, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Facebook’s unloved right-rail desktop ads finally get a facelift – ads on Facebook’s right rail on desktop screens will be bigger (slightly more than 2x the current size), but fewer in number (Advertising Age). Twitter. Reddit.
What’s the difference between buying Facebook fans and buying a email list?
JUNE 1, 2011
might have finally “gotten it. I may now understand why people think its OK to buy Facebook fans. These same people have been buying direct mail and email. Eureka. Facebook Vent social media advice engagement facebook Fans opinion
Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization
MAY 6, 2013
ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? Off it went. Twitter: @silkcharm.
The Trick of Convincing Someone to Buy From You
FEBRUARY 6, 2014
Instead of attending the next sales seminar what about going to the local shop and just watching those kids.watch how through emotional content they convince their parent to buy that cereal, watch how they use every trick in the book.emotional (Please mum, you are the best mum in the world), physical (tears), psychological ( Ted''s mum does!) We know the consumer spends their time online.
A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign, created by Wieden and Kennedy, also features a new commercial, ”How to Change Buying Cars Forever.” with their contribution.
New Features In Facebook Groups To Improve The Way People Buy And Sell - Social Media
Social Media Network Marketing
APRIL 11, 2015
Facebook’s Groups has revived a new features for buying and selling. This means that the people on Facebook Groups can buy and sell products etc. Interesting? Just the way we have the ''Write Post'' feature we have the ''Sell Something'' feature. For Sale Group members can now choose the Sell feature when creating a post. Here is a snapshot. Join Me On TSU - The Social Media Site!
4 Ways to Effeciently Spend Your Holiday Paid Media Budget
Ignite Social Media
OCTOBER 27, 2016
Here are money-saving tips for social media buying during this expensive period. Instead of buying on all channels, focus on the ones that have historically been cost effective for you. If you find that Facebook has brought in the most clicks at the lowest cost-per-click, place media there instead of trying to buy on a flashy channel that has brought few clicks at a higher cost-per-click. It’s almost time for the holidays, or as us media folks like to call it, “the fourth quarter.” Plan your Timing. Capitalize on your Efficient Channels. Focus on the Efficient Ad Formats.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
You can’t buy advocates, friends, fans, evangelists, or word of mouth. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.