article thumbnail

Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. Your C-suite pitch: Across industries, organic social performance has taken a hit. Empowering your employees to share meaningful content positions them as thought leaders in your industry, helping them generate new business opportunities.

Buy 93
article thumbnail

8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. Use this information to stand out in your industry. And brand loyalty matters.

Buy 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bye Bye Buy Buttons | Social You Should Know

Ignite Social Media

As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. Bye Bye Buy Buttons. Earlier this year, Digiday reported that buy buttons weren’t taking off on platforms like Instagram and Pinterest.

Buy 111
article thumbnail

Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

ROI 135
article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion.

B2B 259
article thumbnail

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. Multicultural marketing involves segmenting an audience based on race, culture, or ethnicity and media planning and buying for that segment.

Retail 178
article thumbnail

How B2B influencer marketing will grow your brand

Sprout Social

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 118