article thumbnail

HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot Community.

Hubspot 111
article thumbnail

The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

66% of Users Buy From Businesses They Can Contact on Facebook Messenger According to Facebook, 66% of adult users are more likely to work with brands reachable via the Messenger app. Image via Hubspot Mostly, customers ask these questions through the DMs. Image via Hubspot Mostly, customers ask these questions through the DMs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How marketing automation empowers your team, and whole org

Sprout Social

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software. What is marketing automation? Automation tools are popular in marketing departments.

Team 108
article thumbnail

The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

Social media planning tools are software that helps you schedule, organize, and publish content on social media. These tools can range from scheduling software to grid planners to calendars. In fact, we believe scheduling software to be so integral that we wrote a post outlining the 15 best social media scheduling tools.

article thumbnail

Best B2B Chatbot Examples

Ignite Social Media

If there’s one B2B brand that’s investing in chatbots, its HubSpot. Last year, the marketing software platform acquired Motion.ai Hubspot has both a website and Facebook Messenger bot that it uses to capture leads and provide users with more information on its software. B2B Chatbot Examples. Ignite Social Media.

B2B 119
article thumbnail

Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits. Timely: Setting a timeline is very important.

article thumbnail

Sales and marketing alignment for improved business effectiveness

Sprout Social

Missed opportunities Dubious prospects buy nothing. You are less likely to be aware of the points on the buying journey where your leads drop off. Little wonder why 40-70%+ of qualified leads are still not ready to buy. Marketing content tailored to the buying journey resonates with prospects.