article thumbnail

Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

article thumbnail

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. It’s worth noting that Facebook shares are worth dramatically more than tweeted links.

ROI 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Putting In The Time

Twist Image

They are failing because they're not putting in the time to create content that relies on the social insight (versus their creative idea) and they're not putting in the time to truly connect with the audience (which, on Facebook, is individuals. not lumps of demographic groups). It's about everything that has a social component to it.

article thumbnail

The Frightening Ramifications Of High-Frequency Advertising

Twist Image

In December of last year, Business Insider published the news item, Facebook is quietly buying information from data brokers about its users' offline lives. Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. social graph.

article thumbnail

Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.

article thumbnail

Social Media is Dead, Long Live Big Data

Laurel Papworth

While it’s easy to be blinded by Geekiness (The 5 V’s, Hadoop etc) at a marketing, social media and even small business level, Big Data is easier to understand when you see it at work. Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?)

Data 40
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. link] /via @jaybaer [link] The Homer Group RT @marketingveep @jaybaer: 80% of #brand chatter is created by 16% of people.