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The New Retail Economy

Twist Image

Retail is in more trouble than they care to admit. This will come as no surprise to you, but it's way easier to buy stuff online than go to a physical store. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. Same downtown core.

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

What we’re seeing working includes: Support groups: Brands either highlighting or participating in groups and conversations around the web offering ways to help. Blindly Running Media Buys: Lots of brands (smaller ones in particular) are running the same ads they ran before the virus. Turn off your media buys if you’re not sure.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer. This interactive touchscreen campaign has been going on for about a year and the retailer recognized the benefit of bringing UGC to their flagship storefront— increasing authenticity, brand loyalty and repeat purchases.

Retail 41
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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. This is a major time and money-saver for online retailers.

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Local Retail Needs To Step Up

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This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. Local retailers don't have to like the effect that big box stores or online merchants have had on their general business, but price transparency and ease of return are, simply, table stakes in business today.

Retail 40
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Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. In many instances, consumers can buy without leaving their chosen platform. Group shopping. What social media shopping does for brands. Social commerce.

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Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

Select your Geography: Segmentation data often gets rather granular when it comes to geography, even getting down to block groups. Age: Available with most social buying platforms this is a key differentiator of a segment. Retail: Create an audience bases on other retailers they like that are both online and/or offline.