Waxing UnLyrical

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What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. Why release your API if you’re just going to buy out those services created using it and then shut them down?

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Being of Service During COVID-19

Waxing UnLyrical

One of the ways in which I’m trying to contribute is by sharing my expertise – as well as that of my friends and colleagues – through no-cost, no-catch, professional development trainings in my Social PR Posse Facebook group. at 4 pm ET in the Social PR Posse Facebook group. << direct link to event.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

This puts the efforts directly in your employees’ hands by having them organizing the larger group, suggesting collaborative efforts and keeping everyone organized and upholding the mission of your company. Create a ladder of donations and a “buy-in.”. This creates a reciprocal, positive outlook of your company and your employees.

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

C3 (Content) Weidert Group Case Study: Fisher Tank Company. Why: “While Fisher’s team was somewhat hesitant initially to add an Inbound strategy and tactics to their marketing, today they’re some of the most enthusiastic supporters and promoters of the approach,” as you can read in this Weidert Group case study.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Focus on the benefits of working with/buying from you. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Write like you talk. Ask for feedback, ideas and insights.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? This is a group exercise for an internal team working for a client. What are very specific goals and how can they be measured? Are there smaller goals? Who are the target audiences? What are the primary messages?

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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

A few months ago, my WUL colleague Dan Cohen gave us his reasons to buy Facebook stock , and I agree. Zuckerberg and the other Facebook principals should buy their company back. It has also transformed itself into a media company as opposed to just a digital company (i.e. Google is much more like Apple, Facebook is more like Yahoo!).

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