Social Media Strategery
MARCH 23, 2012
This past week however, has been a bit of a trip back in time for me as I again have to not only share my unique approach to our work, but also get my co-workers to see the value in the way I do things and buy into that approach. Until then, I guess it's time to go annoy a whole new group of co-workers with my little sayings.
Social Media Strategery
OCTOBER 15, 2012
You can buy thousands of Facebook likes. I was part of a small group of people who recognized this and committed to using this newfound knowledge to help the government become more efficient, more open, more transparent, and more collaborative. Social media is not only not dead, it's so alive that it's become ubiquitous.
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Social Media Strategery
SEPTEMBER 3, 2015
When you consider the cost, maintenance and storage requirements, buying things is kind of a pain. This not only helps customers who are looking to declutter, but also gets them to buy a new product as well. According to a recent PwC study , 43% of consumers agree that “owning feels like a burden.”
Social Media Strategery
SEPTEMBER 8, 2010
When the GSA implements the Better Buy Project , getting UserVoice up and running was probably one of the easiest tasks on the whole project. More than 250 interviews were conducted with federal agency leaders and their employees, career executives, congressional staff, unions, media, customers, and interest groups.
Social Media Strategery
JUNE 1, 2013
According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. These are people, specifically working moms, who don’t identify with the any of existing consumer segments.
Social Media Strategery
JUNE 22, 2011
“If they bash another group, I don’t want that group to see it. He soon realized that he was spinning his wheels as others weren’t buying into his vision. Here are ten that I particularly liked: How to Fail at Enterprise 2.0. Treat this as an IT project - In Enterprise 2.0
Social Media Strategery
MARCH 29, 2012
We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. It's real-time baby. quickly and thoroughly.
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