Small Business Mavericks
SEPTEMBER 18, 2014
“…while the buying and online habits of millennials seems to dominate the news, their buying power pales in comparison to the buying power wielded by baby boomers — some $3 trillion in just the United States alone.” They do use the internet, though, and most will shop online and use social media.
Small Business Mavericks
MAY 1, 2015
Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. Instead, they are embracing progress and using it to buy what they want. The vast majority of this group start their shopping by using a search engine. 64% have made purchases using their tablets.
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Small Business Mavericks
SEPTEMBER 19, 2014
All the phrases that drop down when you start typing in the search box have possibilities as long tail keywords, but there’s a catch: the phrase has to be something your targeted group is using. If I had a site about cooking, there wouldn’t be much sense in writing “how to use long tail keywords” in a blog post.
Small Business Mavericks
FEBRUARY 8, 2011
Everyone is speculating about whether or not AOL made a good buy. She will head up the Huffington Post Media Group, which will consist of all Huffington Post and AOL content. They purchased Huffington Post for $315 million. And, the Huff-Post press release states that $300 million of that will be cash. What more could a person want?
Small Business Mavericks
FEBRUARY 20, 2015
Companies with longer buying cycles/repeat purchases tend to benefit from social network advertising because it is in context of a consistent relationship with the customer. If your social media presence is nonexistent, then you really don’t have a very big group of people to see those campaigns.
Small Business Mavericks
APRIL 18, 2012
There are a lot of companies that have gone out of their way to virtually buy ‘likes’ – that is, they offer special discounts, prizes, or have giveaways in exchange for gifts. If your business handles group deals well, you can promote these through Facebook. Facebook has tools that you can use to extend your reach.
Small Business Mavericks
JULY 9, 2014
It makes sense that more people will be using mobile as the devices get easier to buy and use. Ok, maybe that’s a group of things, but the goal is to do what your customers need you to do. This increased data transmission is how we get those cool videos on our smartphones and surf the web for local attractions, and more.
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