Jeff Esposito

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Business Lessons from Disney

Jeff Esposito

The first is immediately getting off the ride where you can purchase a picture of your group followed up by exiting through the gift shop. Now I was with a group of three other adults so we didn’t buy anything, but we sure as hell played around with things. Disclosure: I love gift shops). End on a high-note.

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Gilda’s Club: What went wrong?

Jeff Esposito

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. This is a guest post from Elissa Freeman. So, how did it go so wrong, so fast?

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. For me, it is relevance – I would rather see a former coworker in Baltimore or Long Island who has a real life update (wedding, kids, coming out, etc.)

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Fear, Loathing and Shady Infographics

Jeff Esposito

A Groupon Alternative Aims to Offer Small Businesses a Better Deal – this is a cool article for small business owners for when it comes to group-buying sales. Have a great weekend and looking forward to catching up next week at some time… Be safe. This offering from Constant Contact is worth a look or two.