Janet Fouts

JULY 24, 2017

We did the research, so why aren’t they buying? Do you buy a book because of the emotion it’s cover evokes? When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. To my mind, studying social media is ever so much better than using focus group scenarios.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2019

We did the research, so why aren’t they buying? BUT when the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. over product B.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

OCTOBER 25, 2019

He is CEO of Marketing Insider Group , where he has worked with more than 75 brands in building effective content marketing and employee activation programs.

LinkedIn 103

LinkedIn Influencer Buy Groups 103

Janet Fouts

DECEMBER 30, 2014

They’re not buying homes yet, they’re renting or living with parents. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. According to Bloomberg Millennials carry large amounts of personal debt, averaging $45,000. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

FEBRUARY 12, 2014

Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” Let’s think for a moment about how great– really great –sales people deal with initiating a sale. No, they never do that.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

APRIL 18, 2012

I might even buy something. Give me a poll (that isn’t a focus group question and I’ll give you my opinion. What if you made a comment on my photo about how beautiful it was? I’d be grateful. I’d tell my friends. Give me something to do. Gimme respect. Show enough respect to your fans to say please and thank you.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

AUGUST 19, 2010

Don’t get me wrong, I think it’s great for Groupon and it’s users, and I might even buy this one for my niece, but does it spell doom and gloom for the niche businesses it has served so well in the past? Even a tiny business can get a lot of bang for their buck out of a Groupon offer.

Foursquare 132

Foursquare Brands Retail Small Business 132