Dave Fleet

MAY 28, 2020

Despite the collective efforts of many of us in the industry, we continue to encounter occasional briefs that call for increased follower numbers as an objective, or ask for increased awareness when really the client’s problem is in a different part of the sales/buying process. Ground everything in your objectives.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

MAY 28, 2020

Despite the collective efforts of many of us in the industry, we continue to encounter occasional briefs that call for increased follower numbers as an objective, or ask for increased awareness when really the client’s problem is in a different part of the sales/buying process. Ground everything in your objectives.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

SEPTEMBER 13, 2010

If the people liking something on Facebook then recommend the product more and buy it more, then the benefits are clear, and your challenge becomes how to continuously engage them while recruiting more people. Of course, the odds are that a page’s Facebook fans comprise all three groups (and more).

Facebook 321

Facebook Buy Report Products 321

Dave Fleet

FEBRUARY 7, 2011

Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers: Ad prices increase. Brian Solis: Malcolm Gladwell, Your Slip Is Showing.

Trends 258

Trends Facebook Sports Blogosphere 258