Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.
Buzz Marketing for Technology
NOVEMBER 15, 2013
As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping? Sustainable materials?
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Buzz Marketing for Technology
MAY 18, 2011
Simple task but hard to deliver in reality since there is no way to buy bargain basement priced media and get Madison Avenue results. I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch. There was also no way to gauge just how effective that media was with our target audience.
Buzz Marketing for Technology
JULY 28, 2010
Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? An Interview with Sean Geehan, CEO and Founder Geehan Group I met Sean at a recent ITSMA Marketing Leadership forum.
Buzz Marketing for Technology
OCTOBER 5, 2013
A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects. That’s similar with Knowsy in the sales context. PD: Let’s go to marketing team.
Buzz Marketing for Technology
JANUARY 4, 2011
Why not play Buy a Feature ! Buy a Feature helps you get clarity on those “bells and whistles” that engineers typically THINK are cool but no one ever uses. It brings the voice of the customer into the process (great) but you also get a list you can bring back to the engineers and say “our customers want to buy these features!”
Buzz Marketing for Technology
OCTOBER 25, 2013
By some estimates, Hispanics will outnumber all other cultural groups in the U.S. The group actually embraces dozens of different nationalities, cultures and identities, including about three out of every five Hispanics who were actually born in the U.S. What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S.,
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