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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

One Green Bean has a werewolf in a Yaris – you can register on Facebook or Twitter and use GPS to flag him down and get a lift to a Halloween party. Hey, if you leave a comment you can win a car. If you see any traditional media (or even Facebook ads) used to promote the campaigns in the next few weeks, let me know?

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. Social Media Marketing GPS (91 pages). Share this on Technorati. Much has been written about content marketing from the delivery side.

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