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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?!

Apple 149
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Will Yahoo! Screw Up Tumblr?

Small Business Mavericks

has purchased Tumblr for $1.1 They have a bad habit of buying up properties only to close them down or do nothing with them. By virtue of her place at Google for so many years, she knows a good thing when she sees it. Tumblr is also ahead of Yahoo in chasing after customers who use smartphones to access their sites, Mayer said.

Yahoo 98
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Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

Google Plus: 170 million “people who have upgraded” via Google. Tumblr: 64 million blogs. via Tumblr. Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. via Tagged.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Forty-seven percent of consumers say they’ll buy from brands that respond to customer questions in a timely manner over a competitor. Google My Business. 8% of consumers follow brands on Google My Business. Why you should be on Google My Business. 4% of consumers follow brands on Tumblr. Tripadvisor.

Platform 118
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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

Google Plus: 135 million monthly active users. via Google. Tumblr: 87 million blogs. via Tumblr. However, ‘likes’ do not carry the same weight as friend recommendations: 64% said that more Facebook “likes” on a product do not increase the likelihood that they will buy that product.

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SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth

How to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. To TURN OFF Google personalisation type in. &pws=0. Make sure you get good advice on SEO and SMO – don’t buy links hoping it will help your rankings for years to come! SEO is a waste of money, or will be very soon.

SEO 105
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How To Start A Blog For Your Small Business

Buffer Social

Here are some reasons blogging is a good investment: Highlight your knowledge Customers want to know that the brands they’re buying from are dependable and trustworthy, and blogging can be a great way to relay your expertise in your field. Best of all, Tumblr is free. Google Adsense can also be integrated into your site.