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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Site owners can learn more about how to choose their preferred icon for organic listings here. The post Google is refreshing mobile search appeared first on Sherrilynne Starkie.

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How to use Google Analytics for stronger social media reporting

Sprout Social

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

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ZDNet Buys Domain Name: Immediately Gets 2 Year Old Trusted Site Banned in Google

Bill Hartzer

ZDNet recently bought a new domain name from the domain name aftermarket (a domain name auction), and almost immediately got their trusted, authoritative, 2 year old website banned in Google. ZDNet wrote a scathing article on their site, blaming Google for the error, claiming that Google got it all wrong.

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Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched

Bill Hartzer

The first-ever online marketplace for buying and selling links in articles and blog posts based on Google Authorship and Klout score has been launched. Buying and selling links based on Google’s PageRank has long been a controversial topic, as well as a violation of Google’s Webmaster Guidelines.

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter' and… Apple?!

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How to Get Started in Media Planning and Buying

The Realtime Report

How to Get Started in Media Planning and Buying. Smartphone applications, social media sites, and innovative technology gets invented daily. We’re here to get you started in media planning and buying so you can ride the ever-growing wave up and up. What’s the Difference Between Media Planning and Buying?

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How to Protect Your Website from Google Penalty?

BeingOptimist

In the ever-evolving world of digital marketing, the fear of Google penalty, mainly due to ‘Bad backlinks,’ looms large. These penalties can severely impact your site’s observability and rankings on the SERPs or search engine results pages. Use tools and services to set up alerts for suspicious or toxic links.

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