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Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. Maybe you need to run a few store specials to encourage more buying. I think this is a sublime idea.

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The Real Retail Apocalypse (It's Not What You Think)

Twist Image

Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? A lack of interest in traditionally strong retail brands?

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14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. People love shopping on their phones.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase. Google invests in real news quality. Follow List.

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How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. In the front window next to the door there are four social decals — Google Favorite Places, CitySearch, Foursquare, and LevelUp. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. billion by 2025 ? Automate sales.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. Continue the conversation on our Facebook or Google+ pages.

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