Small Business Mavericks

JUNE 2, 2014

Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone.

Adwords 93

Adwords Paid Search Small Business Google 93

Twist Image

JANUARY 24, 2017

In October of last year, MediaPost published the article, Gartner Predicts 30% Of Searches Without A Screen In 4 Years. About 30% of searches will be done without a screen by 2020. Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? alexa paid search.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Firebelly

JUNE 15, 2010

Buy a frosty and Wendys will donate 50 cents to the Dave Thomas Foundation for Adoption. Theyll donate an additional 50 cents every time you help spread the word about Fathers Day Frosty Weekend on Facebook, Twitter, Foursquare or FrostyCard.com.

Foursquare 107

Foursquare Twitter Paid Search Facebook 107

Firebelly

JANUARY 7, 2010

Digitalia | Indianapolis Social Media Marketing « Firebellys Top 9 Blog Posts of 2009 | Main | We Interrupt This Lifecast: Syndication Overload (Part 1) » January 07, 2010 Social Search: Tempur-Pedic "Ask Me" Commercial People trust their friends more than Googles algorithm. Thats a bold and brave move in my opinion.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Danny WhatMough

AUGUST 12, 2013

Seen in this light, it’s perhaps understandable that he sees PR as “…a form of SEO; whether the PR industry understands this or not” Seen in this light, his argument that Google is out to kill PR is perhaps true. PRs have used an array of tactics to achieve this of which the media and organic/paid search are one.

Press Release 85

Press Release SEO Paid Search Reputation 85

The Social Media Incubator

JUNE 13, 2011

This 10X “Return on Advocacy&# is significantly higher than the return that marketers get from paid search campaigns on Google and other marketing approaches. ”. 10X Return on Investment in media sales and value? ’ This is where social media comes into play.

Marketing 122

Marketing ROI Foursquare Paid Search 122

Firebelly

MARCH 23, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Marketing Madness [Cartoon] | Main | Motorola Backflip Commercial And Social News » March 23, 2010 Hook A Facebook Fan Up: Theyre Looking For Discounts In last weeks post Facebook Fans Mean Business (And Are More Likely To Buy) I shared information from a new report that revealed (..)

Discount 111

Discount Facebook Paid Search SMS 111

Firebelly

FEBRUARY 12, 2010

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week. Heres how to customize and use Buzz--or opt out of its inbox-cluttering updates completely.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Techipedia: Tamar Weinberg

MARCH 20, 2012

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. For others, like paid search, manual optimizations require the consistent collection of data. Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

Devumi

APRIL 24, 2015

This is due to Google (more on them later) changing their algorithm to reflect that mobile optimised websites are preferred as so many people are using their tablets and smartphones to surf the web. Use Google’s Mobile Friendly Test to see where you’re at with them. Buy now at [link] Which is your favorite?

Trends 60

Trends Marketing Mobile Paid Search 60

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Firebelly

NOVEMBER 30, 2009

Buy electronics now. Wait to buy clothing. Deals range from slashed prices to free shipping. Tips for safe online shopping: Make sure your browser is fully upgraded to make sure you are not a target for a hacker to steal your info during a purchase. Verify Secure Connections through your browser.

Retail 100

Retail Paid Search SMS Syndication 100

Firebelly

JULY 22, 2010

I followed closely behind - buying my tires at another store a mile down the road. " A look of fear washed over Todd's face as a tiny smile washed over mine. I loved that this woman felt empowered by her online network! She turned and walked out the door. Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

MARCH 16, 2010

Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the (..)

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Firebelly

JANUARY 29, 2010

After Facebook’s failed attempt to buy Twitter, Facebook has embarked on a policy of “If you cant buy them, destroy them” and has slowly but surely copied the features offered by Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Twist Image

JANUARY 21, 2014

Don''t kid yourself, this is one of the main reasons that Google ''s market cap is currently riding in the $385 billion range. media buying. search engine optimization. media buying. search engine optimization. brand marketer. business column. business strategy. data visualization. digital advertising. remarketing.

Data 95

Data Analytics Advertising Engineering 95

Firebelly

JANUARY 27, 2010

In my Social Search: Tempur-Pedic "Ask Me" Commercial post a few weeks back I shared Tempur-Pedics commercial in which they suggest viewers ask their friends on Facebook and Twitter what they think of their mattresses before buying. Now another commercial has caught my eye. This one is from Dentyne.

URL 103

URL Paid Search SMS Syndication 103

Firebelly

OCTOBER 28, 2009

And believe me, no one buys that you're thinner since yesterday. Perhaps, you can thank Oprah and Ashton Kutchner for that - I personally will not thank Ashton for anything and find him as substantial and interesting as a baked potato chip, but thats another story. If we've seen one photo of you on twitter, that is probably good.

Paid Search 100

Paid Search Flickr SMS Syndication 100

Firebelly

MARCH 5, 2010

The Oscar buy is also about leveraging the investment on Facebook and Twitter. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start. points from 22.5 percent one year ago.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

NOVEMBER 10, 2009

It's fast, it's got full offline powers. It's not perfect, but it's the closest yet.

iPhone 100

iPhone Twitter Paid Search SMS 100

Sprout Social

JANUARY 2, 2019

Link clicks have the potential to clue you in on what products people are interested in, eventually leading them to buy from you. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Search marketing allows a business to capture valuable leads from buyers researching a purchase. Google, Bing, and Yahoo).

B2B 118

B2B Marketing SEO Engineering 118

Josh S Peters

JANUARY 21, 2013

These are really just “subcategories” and can be placed under paid, owned, or earned. Paid is anytime you pay to leverage a channel to get your message out. Now back to the question of where paid fits in to the convergence of search and social. Social Media – Paid. Search – Paid.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Buzz Marketing for Technology

NOVEMBER 3, 2016

Keeping up to the minute with who’s buying what, matched with what you’re selling, and how you’re connecting and delivering for your customers is a dynamic and fluid challenge. SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. The quick or the dead. And the payoff?

B2B 100

B2B Marketing Analysis Insurance 100

Harp Interactive

NOVEMBER 2, 2010

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative.

Press Release 219

Press Release Communities Badge Real Estate 219

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Social Media Affecting BtoB Buying Behavior by The Proactive Report. How to use search to shield your brand from negativity by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

ProBlogger

AUGUST 29, 2012

Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. we might analyse that content, to try to work out what we’ve done right, or the keyphrases searched on, to see which ones we’re ranking well for. Open Google Analytics, and go to Traffic Sources.

Metrics 40

Metrics Blogger Collaboration RSS 40

Sprout Social

OCTOBER 21, 2021

Earned media from review sites covers the feedback you receive from places like Yelp, TripAdvisor and Google My Business. Every time you create content for your website, search engines take note. If someone’s search query matches up with that blog post you recently wrote, you might show up on the first page of results.

Strategy 136

Strategy Tips Review Findability 136

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. How should you expect to promote that cool new video?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Rebekah Radice

SEPTEMBER 13, 2016

I use Google Drive for this. Once you’re done, add it into Google Docs and then relay those specifics with Sheets. can you get to page 1 of Google or are you fighting an uphill battle). Give them a taste of how you help and specific features that will guide them in the buying decision. Email 3: Consideration.

Campaign 143

Campaign Social Media Marketing URL 143

Viper Chill

JUNE 8, 2010

Did you know that 20-25% of Google searches every single day are brand new? 1 in 4 search queries have never been typed in the history of the search engine – every single day. In the third month after launching a new website, I received almost 1,000,000 unique visitors from Google. Home What the F ?

Google 84

Google Adsense Directory Eventful 84

The Realtime Report

DECEMBER 18, 2018

Thanks to the integration of platforms such as Alexa, Siri, and Google Assistant with smartphones and other devices, consumers are increasingly utilizing voice rather than typing to ask questions and issue commands. I will embrace voice-controlled assistants.

Marketing 89

Marketing Metrics Privacy Mobile 89

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Does Google PageRank Really Matter? : 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Consider focusing your link building tactics internally — that is, on your site. This is how you can evaluate where it happened.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MAY 10, 2012

Does that mean that people from Pinterest actually buy things from you? Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. Eric : Yep. Jay : I am.

Hubspot 114

Hubspot Mobile Analytics Google 114

Rebekah Radice

SEPTEMBER 13, 2016

I use Google Drive for this. Once you’re done, add it into Google Docs and then relay those specifics with Sheets. can you get to page 1 of Google or are you fighting an uphill battle). Give them a taste of how you help and specific features that will guide them in the buying decision. Email 3: Consideration.

Campaign 60

Campaign Social Media Marketing URL 60