Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Google Page Rank for branded and unbranded terms. Referring traffic to your website.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

NOVEMBER 9, 2009

Your first order of business should be to get acquainted with them- where they live, what are their likes and dislikes, their media habits and their buying and consumption behavior is all information that will give you clues to the topics they would be interested in. Get a good sense of the topics that your consumers find engaging.

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

NOVEMBER 2, 2010

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. The objective was to dominate Google in order to combat the negative buzz! 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE.

Press Release 219

Press Release Communities Badge Real Estate 219