Adam Sherk

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Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

When I got a Google Alert that my name appeared in an article on NFL jerseys, I wasn’t quite sure what was going on. Perhaps a reference to one of my social media super bowl posts? Instead it seems I’d been given the honor of being in the first sentence of a spam article that had scraped together a bunch of random content.

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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

Does Google News Sitemaps New Format Help Publishers? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book Does Social Media Increase a Journalist’s Value?

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Will people who weren’t willing to buy news on an iPhone be sold on the idea just because the text is bigger and the photos are prettier? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! I’d be surprised.

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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

Total number of referring keywords – this is less insightful than it used to be due to the Google secure search “keyword not provided” issue, but it is still worth capturing this data. The search queries data in Google Webmaster Tools can be used to offset “keyword not provided” deficiencies in Omniture or Google Analytics.

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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

The majority of the functionality of your site should not require a login (including buying a subscription!). Google News Optimization Tips. This is a serious hindrance to having visitors interact and engage with your site. Tips to increase content distribution. Related posts: 10 Practical Twitter Tips for Publishers.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. I chose PRWeb over PR Newswire, Business Wire, etc.