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Getting The Social Customer To Buy

Twist Image

They're looking for customers to follow them on Twitter , but don't actually push beyond their own tweetstream to build affinity and loyalty. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. foursquare. It's mostly their traditional advertising or a longer version of a TV ad. credibility.

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4 Stories About Why Our Stories Matter

Firebelly

It’s going back in some ways to how things were bought and sold – in marketplaces based on the power of suggestion or loyalty to a product or service and the people that stood behind them. . You go to your FourSquare app and you find the restaurant. You need to buy a baby stroller. So how are we doing that now?

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Are you “buying&# behaviors?

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3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Location Based Rewards – I love the idea of Foursquare , Whrrl and Gowalla.

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3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Location Based Rewards – I love the idea of Foursquare , Whrrl and Gowalla.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Now we can see leaderboards and games played out in social spaces, it’s easier to buy into as a concept. systems from a thing of work to a thing of play.

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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). Care or die: Because customer loyalty isn’t really rocket science. Why You Should Care About People That Visit Your Site But Will Never Buy Anything (Flowtown Blog). How Not to Use Youtube (Occam’s Razr). Stating the obvious: (Olivier Blanchard).

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