The Realtime Report
JULY 21, 2014
Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S.
The Realtime Report
MAY 19, 2014
YouTube is reportedly buying video game live streaming site Twitch for $1 billion – YouTube is about to announce the acquisition of live-gaming site Twitch for $1 billion; in the last three years Twitch has become “immensely popular with video gamers and their fans” (GigaOM). Foursquare.
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The Realtime Report
DECEMBER 9, 2013
Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). and… Apple?!
The Realtime Report
JANUARY 22, 2013
Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign, created by Wieden and Kennedy, also features a new commercial, ”How to Change Buying Cars Forever.”
The Realtime Report
APRIL 14, 2014
Facebook’s unloved right-rail desktop ads finally get a facelift – ads on Facebook’s right rail on desktop screens will be bigger (slightly more than 2x the current size), but fewer in number (Advertising Age).
The Realtime Report
JULY 15, 2014
Instagram Photos Can Buy Your Next Meal With #BirdsEyeInspirations. The TSA claims an average of 40 firearms (mostly loaded) every week, and has found contraband including knives, grenades, rocket launchers, cannonballs and even snakes ( Wired). The account is not only limited to displaying prohibited items.
The Realtime Report
FEBRUARY 17, 2022
A brand’s goal on TikTok should be to entice viewers to buy their products. This cycle continues, with the video reaching an increasing number of people as it does well on the platform. Community Building. Though views and likes are important, brands are looking for more.
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