Sherrilynne Starkie
AUGUST 15, 2018
More often than not, clients didn’t buy it. First of all, it’s easy to buy followers and costs as little as $10 for a thousand. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece. They still don’t. So where’s the influence?
Sherrilynne Starkie
MARCH 26, 2018
Most of Pinterest’s content is business related as users share products they might be interested in buying some day. Pinterest is opening up shopping ads to more retailers following a successful pilot program. Shopping Ads automatically create promoted pins from an existing product feed making advertising an effortless task for retailers.
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Sherrilynne Starkie
JULY 13, 2018
Users can 'buy now'. Another nail in the coffin for Fake News. Augmented Reality could come to Facebook news feed ads soon. Jul 13, 2018. Facebook is testing the use of AR for product ads in the news feed. The ads resemble normal in-feed ads and they include a “tap to try it on” option to open the AR features.
Sherrilynne Starkie
JANUARY 25, 2014
I go to Dell to buy hardware, not words.”. In a Forbes survey of 2,259 people, those viewing branded content were 41 per cent more likely to say they would buy the product. “We The issue is native advertising’s potential to confuse readers about what is and what is not news.
Sherrilynne Starkie
AUGUST 26, 2013
More PR Agencies Move Into Media Buying. Do keep things polite and professional. Even when differences are irreconcilable remember that business is not personal. Trump-style declarations serve no purpose other than to feed the ego of the person delivering the news, and they risk causing hard feelings. Don’t carry tales.
Sherrilynne Starkie
SEPTEMBER 12, 2018
They expand their ranges of influence by buying competitors and branching into new realms such as the driverless vehicle.) . Centralized hierarchical structures become a thing of the past as flatter decentralised corporations become more nimble to cope with the accelerating pace of change. (He He got this one right.) (A
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