Akamai Marketing

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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

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The difference between an audience and a community in new media

Akamai Marketing

Audiences can be purchased : Think about buying an email list or a direct mail list. That’s what you buy: access to an audience. Communities must be developed : You can not buy a community. Running an ad doesn’t take any man power or additional resources outside of creating the ad and buying the time or space.

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What's your social currency?

Akamai Marketing

That’s like saying the first time you meet someone you should buy them a bottle of wine. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

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