Snapchat Discover, Meet Facebook Collections?

Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover.

Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover.

Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed.

Heath cited two people familiar with the project, as well as internal Facebook documentation, and he reported that Facebook has engaged in talks with media and entertainment companies about content for Collections, but there has been no word on when it plans to launch the feature.

According to Heath, the potential Collections partners have been told that their content will go directly into News Feed, and there was no indication whether advertising would be part of the mix and, if so, under what terms.

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