Small Business Mavericks

article thumbnail

Is Link Buying Necessary?

Small Business Mavericks

» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. Is link buying evil?

Buy 79
article thumbnail

Clickthroughs: Metric Or Miscount?

Small Business Mavericks

The idea is that you don’t just count people who show up on your site, in your Twitter feed, or who subscribed to your newsletter. You don’t buy anything. Having a visitor show up on your website and look around without buying anything is like visiting the supermarket without making a purchase. Think of it like this.

Metrics 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Social Media Advertising Is On The Rise

Small Business Mavericks

It allows advertisers the ability to target specific demographics of potential customers who are important to them based on buying patterns and affinities. It’s a lot more difficult to ignore these kinds of ads since they don’t necessarily look like ads.

article thumbnail

Let The Grocer Teach You E-mail Marketing

Small Business Mavericks

While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. Everyone needs groceries. It’s not like you have to sell the benefits of eating, right? They don’t have to get them from one place over another.

Marketing 173
article thumbnail

Do You Optimize For Google Or For Your Reader?

Small Business Mavericks

However, if you’re going to get it wrong, you are much better off tilting toward making your human readers happy than trying to feed the algorithm. Let’s understand one thing right now: The Googlebot doesn’t buy merchandise. The best way to optimize a web page is simultaneously for the robots and your human readers.

Google 70
article thumbnail

Is AOL Moving Forward, Or Back?

Small Business Mavericks

Everyone is speculating about whether or not AOL made a good buy. If you look at AOLs goal, to develop a diverse group of news and content sources that cover the local, national, and international scenes, then it may very well be a good buy. Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back?

article thumbnail

Is SearchDex A Scapegoat? | Small Business Mavericks

Small Business Mavericks

Penney getting caught buying links. Penney directed SearchDex to buy links, in which case, both companies are at fault. Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? The New York Times published a story on Saturday about huge retailer J.C. Is that well deserved? Two possibilities exist here. Either J.C.