Sherrilynne Starkie

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

More often than not, clients didn’t buy it. First of all, it’s easy to buy followers and costs as little as $10 for a thousand. But, the new followers are often not even aware they’ve followed which limits the opportunity to get into their feeds. They still don’t. So where’s the influence?

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Top Five: social networks push new shopping features

Sherrilynne Starkie

Most of Pinterest’s content is business related as users share products they might be interested in buying some day. Shopping Ads automatically create promoted pins from an existing product feed making advertising an effortless task for retailers.

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Top Five: YouTube’s fake news fight

Sherrilynne Starkie

Augmented Reality could come to Facebook news feed ads soon. Facebook is testing the use of AR for product ads in the news feed. The ads resemble normal in-feed ads and they include a “tap to try it on” option to open the AR features. Users can 'buy now'. Another nail in the coffin for Fake News. Jul 13, 2018.

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Native advertising is here to stay

Sherrilynne Starkie

I go to Dell to buy hardware, not words.”. Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads. In a Forbes survey of 2,259 people, those viewing branded content were 41 per cent more likely to say they would buy the product. “We

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How to fire your PR agency

Sherrilynne Starkie

Trump-style declarations serve no purpose other than to feed the ego of the person delivering the news, and they risk causing hard feelings. More PR Agencies Move Into Media Buying. Do keep things polite and professional. Even when differences are irreconcilable remember that business is not personal. Don’t carry tales.

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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

They expand their ranges of influence by buying competitors and branching into new realms such as the driverless vehicle.) . Yes and this feeds the point above as social media technologies have exacerbated these divisions.). He got this one right.) (A A bit of a reversal here. Or the hotel business.) .

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