An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. Finally, in addition to iOS and Android, the Buy CTA button is now supported on desktop web, allowing customers who are interacting with your Messenger experience to checkout via desktop.
NEVER Feed the Trolls
OCTOBER 12, 2010
Being a satirist at heart, Loren got the bright idea of a puppet show in which his Shel Israel puppet interviewed some social media thought leaders and he even went so far as to buy the domain ShelIsrael.com and posted his shows there (Shel finally got control of the domain.) The more you say, the more you feed ‘em. Trolls are a special breed. Well, it can get ugly. You decide.
How to Buy a Website
Techipedia: Tamar Weinberg
APRIL 10, 2012
Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. The alternative is to buy directly from the existing website owner.
Facebook News Feed Algorithm Changes: 5 Must-Reads
DECEMBER 5, 2013
This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads.
Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover
The Realtime Report
APRIL 14, 2014
Facebook’s feed now punishes pages that ask for likes or share reruns – Facebook announced it will decrease reach for Pages that ask users to like posts, share the same link or photo over and over, or bait-and-switch people with links to ad-filled sites (TechCrunch). Twitter. Reddit. Any social media updates that we missed? Let us know in the comments below.
Getting The Social Customer To Buy
SEPTEMBER 2, 2011
They're asking customers to subscribe to the RSS feeds of their Blogs or share their content, while the brand editors spend zero time engaging in the comments on the Blogs being created by their customers. Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It's true. What are brands really up to? Social Media is not a destination. nothing.
Ancestry.com Buys Top Facebook App We're Related
Stay N' Alive
SEPTEMBER 18, 2012
The playing field has since shifted to a much cleaner approach by Facebook of focusing on the News Feed, while encouraging developers to integrate Facebook Platform outside of the Facebook environment. The link between family connections and friend connections seemed like a natural fit for apps that were built to connect one another. million. million in cash consideration.
A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. Users can click on “Activity Feed” or “Browse Registries” to see how others are faring on the site. with their contribution.
Buying & Selling Websites for Profit: An In-Depth Guide
MARCH 30, 2010
You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode I spend most of my time looking for websites to buy. Would you buy that? Home What the F ? Cloud Living Say "Hi!"
Best Practices for Social Media Ad Spending
Ignite Social Media
SEPTEMBER 22, 2016
The social media analyst steps in to feed the numbers back to the team reporting on what is working, what is not working and insight into why. All In many cases, they offer managed services so they can take the weight of buying off your plate for a fee. What What we have found extremely beneficial is getting to know the native buying tools up front and personal. There Measure.
Is Link Buying Necessary?
Small Business Mavericks
FEBRUARY 24, 2011
» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive niche. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. Is link buying evil? I don’t think so. Is it unethical?
Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring
The Realtime Report
JULY 21, 2014
Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S. Reuters). Twitter. Foursquare. YouTube.
Why Buying Twitter Followers Is Damaging To Your Brand
MARCH 22, 2013
This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Please Update your Reader Now. Community social media Transparency Twitter Vent advice automation personal branding
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook also said it would provide more regular communication about findings from its new internal review process via the following channels: In-product definitions: As we’ve routinely done in the past, we’ll continue to include updates in-product where partners buy ads or access our reporting. This blog will be similar to our News Feed FYI blog.). percent.
Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch
The Realtime Report
MAY 19, 2014
Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). YouTube is reportedly buying video game live streaming site Twitch for $1 billion – YouTube is about to announce the acquisition of live-gaming site Twitch for $1 billion; in the last three years Twitch has become “immensely popular with video gamers and their fans” (GigaOM). Facebook. YouTube. Foursquare. Let us know in the comments below.
Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy
The Realtime Report
DECEMBER 9, 2013
Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times). Google+. Twitter. Tumblr.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. When you use FeedBlitz or other software for your RSS feeds, it allows you to get creative with what appears in your footer. Every day. You know what he said?
5 Tips for Social Media Advertising During the Election Season
Ignite Social Media
SEPTEMBER 27, 2016
Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado. Tread carefully during election windows. Think through your bidding strategy. Happy New Year!
Snapchat Discover, Meet Facebook Collections?
DECEMBER 2, 2016
Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. According to Heath, the potential Collections partners have been told that their content will go directly into News Feed, and there was no indication whether advertising would be part of the mix and, if so, under what terms. Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover. Image courtesy of Shutterstock.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
” Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. While the study focused on Europe, its findings are more broadly applicable, such as that “87% of…buyers look for advice before buying…The first source when doing so: Web searches. What types of content are most valuable to my sales prospects? ’ Yawn. ”). Adam T.
Save Time and Effort With Facebook Saved Audiences
NOVEMBER 23, 2016
This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., One of the ways that I save time and effort is building out Facebook saved audiences.
While We’re Going After Fake News, How About Ad Scams, Too?
DECEMBER 28, 2016
in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching. The company seems more focused on keeping its News Feed clean for advertisers and less concerned about what those advertisers are selling. While Facebook has admirably cracked down on clickbait , limiting such trashy content from News Feed, many publishers have gladly picked up the slack. There has been quite a stir lately in the U.S.
5 Ways to Make the Most of Instagram for Your Business
Ignite Social Media
JUNE 30, 2016
While a simple stylized product shot may fit into the flow of Instagram’s feed, a lifestyle shot featuring one or more products in action is more likely to stop a user in their scrolling tracks and get them to engage. Capitalize on ‘Buy Now’ and ‘Learn More’ Buttons. Here are five quick tips on how to make the most of Instagram for your business. Hashtags, Hashtags, Hashtags.
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
Timing: On Google, your ad is search-related, which means that your potential customer is searching for something specific he or she is ready to buy right now. Facebook Google Ad Targeting Adobe Stock advertising Algorithms clickbait contently Engagement Google AdWords Joe Lazauskus Lars Backstrom Marketing mobile News Feed Newsroom Pages Paid Google Search PPC reach Referrals Search Sherry Gray Targeted AdsFacebook’s numerous changes to its algorithm have many marketers scratching their heads. Before we talk about paid ads, let’s talk about native reach. Possibly.
Show 354 - Why Should Anyone Buy From You
OCTOBER 7, 2011
Justin Basini , an award winning brand marketer, entreprenuer and author of Why Should Anyone Buy from YOU? Justin Basini, an award winning brand marketer, entreprenuer and author of Why Should Anyone Buy from YOU? Pod Casts justin basini why should anyone buy from you trust social capital advertising marketing podcast leadership podcast anna farmeryThey discuss.
Could Facebook Tip the Elections in the Final Countdown?
NOVEMBER 1, 2016
This might not be evident from your Facebook News Feed. However, a multitude of factors come together to craft a customized narrative in our News Feeds. Our Facebook feeds have become a battleground for political discourse: From Trump’s declaration that President Barack Obama is the “founder of ISIS ” to Clinton’s comments dismissing Trump supporters as a “basket of deplorables ,” new stories emerge every day, adding to the ongoing saga and painting the parties in a variety of shades. The Nov. 8 deadline is looming, and the polls are tight. president in the White House?
Top 10 People Who Influence What Americans Buy
JULY 15, 2010
As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Suze Orman. Indra K. Nooyi. Quinn.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Big brands are really recognizing that they can do big-brand buys on our platform like they would do on TV, but make them much more targeted. Workplace is a communications platform that uses features that people know–like News Feed , groups and messages–to help them collaborate and share at work the same way that they do everywhere else. News Feed. billion. Video.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
Pay them (or pay their travel expenses, or buy a copy of their latest book for your attendees). That more than feeds everyone at our event, and the rest we drop off at a local shelter. . One thing that I’ve found effective is having tiered pricing depending on when people buy tickets. By Rich Brooks. This makes it more difficult for you to get found and engage your community.
Facebook Under Fire for the Spread of Fake News
NOVEMBER 18, 2016
There are some tools available for readers who want to verify their news content, and The Atlantic suggested that Facebook buying Snopes might help curb false news. While removing access to ad services is one way to reduce exposure, fake and false news will still find its way into user feeds as a result of organic user engagement. Facebook Google advertising Algorithms Engagement fake news Gizmodo Marketing News News Feed Publishers Snopes The AtlanticSocial media is an area where ideologies are increasingly bumping up against each other. Image courtesy of Shutterstock.
How a Social Media Evangelist Became a Social Media Realist
Social Media Strategery
OCTOBER 15, 2012
You can buy thousands of Facebook likes. The only thing that made me happier than seeing a senior executive read an unfiltered feed about their organization and start participating in the conversation was seeing those conversations manifest themselves in actual changes in how the business operated. Personal Social Media booz allen buy-in c-k linkedin pinterest social media social media strategyWhen did I become the guy who gets tired of social media? haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. Poor Q1 sales?
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
The best marketers understand that people watch video differently in mobile feeds. We introduced lead ads in Q1 to make it easy for people to fill out forms on mobile devices right from News Feed. We also want to be thoughtful about making sure that each person’s overall feed experience has the right balance of organic and ad content. News Feed. billion. Video.
Engaging Brand 418 - Marketing to the Ageing Consumer
JANUARY 20, 2013
Are we too focused upon the product design rather than the buying process? Is it more difficult to research the ageing consumer and the consumer buying behavior? Welcome to the latest and free The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips but before we start. How physiological needs need to addressed first for customer experiences.
Instagram Stories vs SnapChat in a Nutshell – What You Need to Know
AUGUST 3, 2016
These stories are non-intrusive and do not currently appear in the standard feed for Instagram users. 15 Things Smart, Social Savvy Business Marketers Never do on Facebook You Can’t Buy Brand Advocates or Social Media Friends. Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! Click To Tweet. discovery.
Google: The search party is not over
AUGUST 20, 2010
If I have a website tailored to publishing content for people to merely read, Facebook is the winner here since the visitors I attract on Facebook that like my website's Facebook page will continually be presented with my articles in their news feed. On the other hand, if I have am selling a product or service, Google is the clear winner. What are Google's problems you ask? Absolutely.
The Executive Series: High Level Strategy, Value Propositions and Social
NOVEMBER 16, 2011
The difference is that they leave the happy comment on the Facebook page for others visiting the page and sharing it in their friend’s news feed. - The numbers of calls to the outsourced customer call centre starts dropping. You need to provide that insight to the executive level of your company in order to get their buy-in. Yes I am that old! The Objective. The Value Proposition.
Show 463 - The 6 Core Emotional Needs of Your Customer
NOVEMBER 30, 2013
How the buying process is both rational and logical and can business actually act in the same way to create the right customer experience? The needs continuum - how do you give consumers control during the buying process. How you can listen to The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via iTunes or. 3) If you use a different podcatcher then you can subscribe using the following RSS Feed. We discuss . Are human needs truly universal?
Let The Grocer Teach You E-mail Marketing
Small Business Mavericks
APRIL 23, 2011
While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. About Us What’s a Maverick? » Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? Everyone needs groceries. And that’s why marketing is important.
Why Buy A Car, When You Can Have A BMW On-Demand?
DECEMBER 15, 2014
Now, Hachette has launched an initiative that enables authors to sell their books directly to fans through a "buy" button on Twitter. Consumers won''t have to leave their Twitter feed to spend money on books. Imagine if you could buy and sell stocks - in a simple and smart way - on your smartphone. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show.