Sprout Social
SEPTEMBER 23, 2021
Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. Here’s why.
Social Media Strategies Summit
JUNE 24, 2022
That doesn’t necessarily mean filming your CEO’s attempt to replicate the latest dance challenge. That’s important, with much-cited research from Headstream revealing that 79% of consumers think it’s a good idea for brands to tell stories, and 55% saying they’d be more likely to buy in the future if they love a brand’s story.
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Hootsuite
MAY 11, 2023
Take the time to film an in-depth review of the product. An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. Try learning a new recipe and film it so viewers can follow along step-by-step. Don’t worry about getting things perfect.
Sprout Social
JUNE 17, 2020
Whether you plan it with a flowchart or old-fashioned pen and paper, you need to know how videos will be created and filmed. Planning the shoot for optimal filming. Filming won’t be linear for the most part. Identifying the place(s) you’ll film and taking natural daylight into consideration for timing.
Social Media Strategies Summit
MAY 24, 2019
People who buy BMWs are car enthusiasts, so they create content where experts share historical and technological information about the brand’s various cars. BMW’s subscribers also get a first look at official launch films and web series. Victoria’s Secret takes their fashion show omnichannel. BMW knows its customer.
Sprout Social
MARCH 14, 2022
But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind. Inclusivity is becoming non-negotiable for consumers. In 2019, they launched a hair care line with the same name, catering to Black women.
Twist Image
FEBRUARY 8, 2017
But, I saw the brand "Participant Media" and I thought about the movie, An Inconvenient Truth , and the many other films that I have enjoyed from this company. We see this behaviour more commonly with fashion, sport and music brands, but there's an attitude. There are plenty of other producers and films to watch on Netflix.
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