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Using audience intelligence to supercharge fashion innovation

Audiense

The past two years have been turbulent ones for the fashion industry, shaped by consumers ditching their suits, shirts, and outdoor shoes for more WFH-friendly loungewear. Buying new clothes wasn’t a priority, unless they had elasticated waistbands. Do you remember what you wore before 2020? Us neither.

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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space. The post Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards appeared first on Ignite Social Media - The original social media agency.

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Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. I would like to highlight the subject again.

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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. So with that, here are three social media trends fashion and beauty retailers should leverage. Also known as Outfit of the Day.

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Influencer-Marketing Platform CreatorIQ To Buy Analytics Company Tribe Dynamics

Forbes Social Media

Influencer-marketing platform CreatorIQ is filling some gaps in its offering, buying Tribe Dynamics, a performance management and analytics company specializing in the beauty and fashion industries.

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Group Buying! Game Changer or Not?

Atom Thought

So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? And that brings us to a couple of questions everyone is asking today- Is Group Buying going to be the next big thing?

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Is the See-Now, Buy-Now Model Bypassing the Fashion Editor as Influencer?

Meltwater

Whether you’re on Twitter, Instagram, Facebook, or Snapchat, when New York Fashion Week comes around,… Read More.

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