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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

The FDA-approved asthma medication albuterol is a prime example. Multicultural marketing involves segmenting an audience based on race, culture, or ethnicity and media planning and buying for that segment. Nike’s “Until We All Win” is one example. Sticking to old definitions hurts businesses and consumers.

Retail 178
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57 Social Media Policy Examples and Resources

Dave Fleet

Interim protocols for online media participation. Use of social networking, microblogs and other third party websites. Editorial Guidelines. British Telecom. Social Media Guidelines. Social Media Policy. Chartered Institute of Public Relations. Code of Conduct. Internet Postings Policy. Online Social Media Principles. Online Communications Policy.

Policies 419
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This can be done as part of the before mentioned buy-sell agreement.

Writtent Blog

The least they could do is send a text or email warning that they were about to erase all the emails ( prior to yahoo agreement email ). An example: The Agent may make any Advances to the Borrower on behalf of the Lenders that the Agent deems necessary or desirable to preserve or protect the Collateral. Same thing here.

Buy 40
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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Tweet So, a rumour says that Yahoo is shutting down Delicious … or not. It’s not just a free tool – it’s a key part of marketing activities for many brands (and has long since ceased to be free for many given application development and media buy costs). However, you don’t own them.

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Domain Names, Developed Domains, and Expired Domains

Bill Hartzer

Let’s take, for example, a site like www.companyname.com. So, when some consider domain names there’s a big push now to buy domain names that have been “aged”, domain names that are a few years old. They can continue to use that domain name that they buy. This search at Yahoo!

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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Buying links is not only no longer an effective strategy, it is highly likely to get your site penalized. It isn’t nice to try to fool Google, Yahoo!, Purchased links. Ask, AOL or Bing either.

Directory 194
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Does Good Content Matter Anymore?

Direct Marketing Observations

Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. These folks are trying to appease the almighty search engines. Organic search in a nutshell. Most producers of content are in the business of driving traffic. Traffic equates to advertising which equates to dollars.

Content 220