Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority
The Realtime Report
NOVEMBER 2, 2023
The FDA-approved asthma medication albuterol is a prime example. Multicultural marketing involves segmenting an audience based on race, culture, or ethnicity and media planning and buying for that segment. Nike’s “Until We All Win” is one example. Sticking to old definitions hurts businesses and consumers.
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