Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. 16 Examples of High-Converting Facebook Ads. It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

OCTOBER 9, 2017

In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. You’ll notice that none of these brands use shady, behind-the-scenes tactics like buying and selling followers. Here are seven examples of B2B brands doing Instagram marketing the right way.

B2B 158

B2B Instagram Brands Hubspot 158

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. For example, check out how Hinge has their Twitter profile set up. Make your posts pop.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. A big part of B2B demand generation is educating prospects about your products and why they need them.

B2B 62

B2B Marketing ROI Hubspot 62

Webbiquity SMM

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

JULY 14, 2023

Missed opportunities Dubious prospects buy nothing. You are less likely to be aware of the points on the buying journey where your leads drop off. Little wonder why 40-70%+ of qualified leads are still not ready to buy. Marketing content tailored to the buying journey resonates with prospects.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Conversational commerce sits at the intersection of messaging apps and shopping, giving consumers an opportunity to buy from brands through chat apps and even voice technology.

Team 140

Team Conversation Social Media Instant Messaging 140

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content. Select your industry category and business size. Click Next.

Analytics 140

Analytics Report Social Media Google 140

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. The Case for the Micro Influencer Dance.

Influencer 237

Influencer Authentication Survey ROI 237

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Image credit: HubSpot. An effective way to circumvent this problem is to practice proper channel management. This is particularly important for brands with customers who purchase via different routes and devices. Order the product on their home laptop.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

APRIL 15, 2020

Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that. Amazing response to our donation.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JULY 1, 2021

The links in the below blog post from Affirm show off an example of using off-page SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. In B2C, you want a lot of people to search for your product type and then buy yours.

B2B 124

B2B SEO Travel Hubspot 124

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. For example, at Sprout, our content and social management is driven by our internal team members, but we contract content creation, too. Ad campaigns.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. In fact, it’s a common misconception that a specific click or download means that a lead is ready to buy.

Data 117

Data Marketing How To Collaboration 117

Buzz Marketing for Technology

NOVEMBER 7, 2012

By having a better understanding than ever before of who their customers are, how they buy, when they buy and what they buy, businesses are now able to do everything better. Many factors can change how even your most loyal customers use your site, such as holiday seasons, promotions or just a maturing buying life cycle.

Conversation 260

Conversation Retail Hubspot Buy 260

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently. According to Hubspot, consumers expect brands to be on almost 3.5 click to tweet.

Research 60

Research Hubspot Social Media Platform 60

Socialmedia.biz

JULY 8, 2020

For example, if you own a high-end brick-and-mortar boutique selling women’s clothing, you might say your audience is women ages 25-35 who have an expendable income living within 15 miles of your store location. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas.

Social Media 179

Social Media Tips Hashtag UGC 179

Ignite Social Media

MARCH 25, 2021

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. Clients who we worked with at one brand take us to another, for example. It surprises people that we most often use the native social platforms for both organic posting and media buying. We don’t have time to wait.

Social Media 172

Social Media Advertising Team Hubspot 172

Pixlee

OCTOBER 13, 2021

For example, a fun, fashion showcase-type video, accompanied with a hashtag challenge can be copied by almost anyone. For example, U.S. On a similar note, Mark loves content and contributes to several authoritative blogs like HubSpot , CoSchedule , Foundr , etc. How do you achieve that? Create content that’s easy to adapt.

Engagement 52

Engagement UGC Brands CPM 52

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable. . Differentiate yourself, with disparaging your competition. Be transparent.

Hubspot 188

Hubspot How To B2B Travel 188

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Sales: The ability to persuade others to buy a product or service. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. At a company like McDonald’s, which is one of the largest Fortune 500 employers in the world, getting through to the people responsible for buying decisions can be tremendously difficult.

Campaign 147

Campaign Marketing B2B Conference 147

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. Give your followers a behind-the-scenes look at your business.

Types 119

Types Video Content Case Study 119

Sprout Social

JULY 7, 2021

For example, teams can easily integrate online form entries with their CRM, help desk software and project management app in just a couple of clicks. This is where CRM tools like HubSpot, Zoho and Pipedrive (see below) come in handy. See how that works? Why your marketing technology stack matters so much. Customer engagement tools.

Marketing 125

Marketing How To Software Team 125

Writtent Blog

DECEMBER 4, 2013

We’ve curated 10 brilliant examples from around the web to help you boost your conversions through the roof: Need a refresher on the basics? Check out 7 Effective Call-to-Action Examples and Why They Work. out this screenshot from the HubSpot blog: Image credit: HubSpot. with HubSpot’s aesthetic. Simple Text.

Hubspot 93

Hubspot eBook Widget Case Study 93

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Again this approach isn’t new technically innovative, but it is underexploited.

B2B 100

B2B Adwords ROI Hubspot 100

Keyhole.co

JUNE 2, 2022

According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot. Examples of B2B influencer marketing. It’s the modern equivalent of word-of-mouth marketing.

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

JANUARY 4, 2021

According to Hubspot , the “four Cs”—community, cleanliness, contactless and compassion—will be a good point of focus for brands, especially those that rely on in-person interactions. For example, a restaurant franchise used Sprout’s social listening tool to determine which menu item to feature in a new campaign.

Campaign 125

Campaign Social Media Marketing Metrics 125

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Rebekah Radice

APRIL 3, 2017

You can filter your audience by location, activities, and even buying decisions. If you have a price point (high-end or luxury buyers for example), you can add work, education or financial information here. Knowing who your audience is will help you map that persona to content appetite and ultimately, buying behavior.

Social Media 141

Social Media Content How To Buy 141

Keyhole.co

JANUARY 27, 2023

For example, Samsung has enjoyed huge success by promoting on Facebook. In fact, according to FocusVision, B2B audiences consume around thirteen pieces of content during their buying decision. An example is Lincoln Electric, which has seen a 77% lift in spend. And the result? per dollar spent.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

MAY 2, 2017

For example: We think anything that experts use is great because they are probably more knowledgeable than us in their area of specialization. We buy products endorsed by celebrities because we want to look like them. Examples: a Twitter shoutout by an expert or having an expert on your Twitter chat. the halo effect.

Marketing 111

Marketing Influencer Instagram Trends 111

Waxing UnLyrical

APRIL 22, 2015

After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each. For example, your blog could be funny and focus more on your opinions on common industry issues. Shorter works, but it’s not always what your audience wants.

How To 100

How To Hubspot Flickr Engagement 100

Later

FEBRUARY 16, 2021

In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. For example, if you were a beauty brand you could ask them if they prefer oils or creams and use it to influence your content strategy. One way is to showcase your employees.

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Pixlee

DECEMBER 22, 2021

35% of consumers want to view a product before they purchase it, 20% want to hold it in their hands the day they purchase it, and 11% buy more items than they intend to keep (likely with the intention to return unwanted items). . Grow Visual Commerce Capabilities. What does this tell us? Opt for User-Friendly Shopping.

UGC 52

UGC Marketing Mobile Review 52