Webbiquity SMM

JUNE 17, 2014

He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed. New Study Shows That Most B2B Marketing is Talking Past Customer s by Ideas@Work.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

OCTOBER 23, 2019

The following screenshot use a real example from Umbraco, targeting companies that use competitive offerings such as Sitecore. The good part is that you can buy access for just one month and cancel at anytime. Here’s a quick example tutorial with screenshots. Here’s a quick example tutorial with screenshots.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JANUARY 31, 2019

Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle. As an example, many social media platforms have in the past adapted their platforms so that news feeds will show more posts from friends.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Repeat after me: . Inbound Leads. They Want to Talk to You Now. Unfortunately, “Leads.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. The key to getting more clicks is having relevant followers who are prospects to buy your products or services. Social media marketing can save you time and money, and help you maintain your brand in the market during the COVID-19 pandemic. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JULY 23, 2013

For example, if you own a restaurant in Minneapolis, a Google search for “lists of restaurants in Minneapolis” returns more than two dozen lists just in the first three pages of results—some general and some specific to certain neighborhoods, categories and price ranges. Purchased links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

MAY 23, 2011

First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions. Search Engine Visibility.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

MAY 24, 2010

The primary budget effect of social media marketing is to shift costs from media buying to labor. Thoughtful companies keep their SEO efforts local (to avoid link-spamming , for example) and after evaluating all of the costs, many are even moving call centers back onshore. For example, if you build weapons systems for the U.S.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

SEPTEMBER 9, 2013

Figure out where your prospective buys are looking, and be there. That is, the old SEO strategy of improving search ranking simply by building or buying lots of links from broad-topic web directories is no longer effective. How to Get Your Traffic Back. In early 2013, Google devalued general directory links for search rankings.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MAY 31, 2011

It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable. Walmart (“Always the Low Price&# ) and Lexus (“The Pursuit of Perfection&# ) are effective examples in the consumer world. Differentiate yourself, with disparaging your competition.

Hubspot 188

Hubspot How To B2B Travel 188

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

APRIL 11, 2011

As one well-publicized example, Dell completely reversed the “Dell Hell&# perception of its customer service and eventually significantly increased sales by embracing social media. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

As one well-publicized example, Dell completely reversed the “Dell Hell&# perception of its customer service and eventually significantly increased sales by embracing social media. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

MAY 30, 2010

Check out this outstanding collection of amusing, creative and occasionally bizarre examples of what you may see when clicking on an outdated link or mistyping a URL. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Sometimes, however, this can go horribly wrong–as the examples in this post demonstrate.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

FEBRUARY 2, 2015

Examples : #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? Showing the consumer you care about their well-being, regardless of whether they buy your product, is critical to developing a loyal fan base.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

FEBRUARY 4, 2013

Without pursuing those “impressions, clicks, sentiment” and other soft measures, it’s unlikely that the “hard” goals of the business will be fully realized. • “In order to break down the silos, develop trust, and gain immediate buy-in, the marketing round should work on this task together.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

DECEMBER 21, 2010

For example, DirecTV is good at this; JustHost is not.) People want to buy from companies that are smart, helpful and responsive. Customers are increasingly seeking support through social media channels, as well as complaining via social media about poor product and service experiences. Answer prospect questions.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

SEPTEMBER 9, 2014

But it’s jarring to still come across such reports today.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Two quick examples: • A manufacturer of industrial control devices donated some of its products and engineering expertise to students at a local college to help build a solar-powered vehicle for a green energy competition.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 11, 2016

Showing your site’s security certificate in key areas of your site is a great idea as well, since new customers tend to need proof that will quell their fears before they buy. For example, you can turn it into a game. Last but not the least, sprinkle some human touch: show them the people behind the site. Follow up with an email.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. For example, #8: “There are no shortcuts.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

DECEMBER 30, 2014

” For example, “Myth No. Yet) despite the overwhelming interest in content marketing, 55% of B2B content marketers think their campaigns are ineffective”—Benjy Boxer contends that content marketing efforts need to show ROI, and provides an example worksheet. 2: Creating content is the hard part.” by HubSpot.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JANUARY 9, 2013

Why do they (really) buy from you? Writing that “good questions help you to focus and to get to the heart of what matters most,” Tony Zambito presents seven key questions marketers need to ask in order to hold onto and attract new customers, among them “How Do We Create A Better Buying Experience?

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • For example, gaskets are boring. Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

NOVEMBER 10, 2010

For example, poor customer service? It’s getting increasingly difficult, expensive and ineffective to buy the attention of your market (see the second paragraph above). For example, if you generated a lead through LinkedIn, and that buyer appears to be very active there, communicate with him/her through LinkedIn.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

MARCH 15, 2016

For example, what percentage of businesses maintain company blogs? ” For example*: Videoconferencing and unified communications provider Advanced AV writes about meaningful applications for video technology, such as keeping sick children engaged and reshaping healthcare delivery. Is it truly random?); Stratabeat ). Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

MAY 23, 2017

The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. One of the biggest examples of quirky creative in recent times, this campaign goes to show the importance of a well-thought out media strategy that spans across multiple channels to ensure effectiveness. Check out the video here.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

DECEMBER 17, 2013

It’s one thing to provide a laundry list of things-to-do to create great content, but quite another to show (and then break down) an exceptional example, as the delightful Ann Handley does here, with a nicely done video involving Cisco networking gear, and beer. Is Changing: A Story About Beer by Ann Handley. by Industry Market Trends.

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

JULY 31, 2012

Every university offers certain services (flexible meal plans, for example) so these features tend to be touched on lightly. The focus is always on what sets the campus apart, for example the innovative use of technology in the classroom at Purdue or the one-of-a-kind tornado simulator at Iowa State University. Anticipate questions.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

JULY 14, 2015

88% of marketers believe social media marketing is important, and 75% of consumers say they use social media in the buying process. For example, while just 2% of all consumers prefer social media over other channels for customer service, 27% of Gen Y-ers favor it. Strategize and measure. Heidi Cohen ). Biznology ). MediaPost ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

MARCH 23, 2011

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

JULY 31, 2012

Every university offers certain services (flexible meal plans, for example) so these features tend to be touched on lightly. The focus is always on what sets the campus apart, for example the innovative use of technology in the classroom at Purdue or the one-of-a-kind tornado simulator at Iowa State University. Anticipate questions.

B2B 101

B2B Marketing Diagrams Price 101