Techipedia: Tamar Weinberg

JANUARY 17, 2012

If consumers complain about your business, your money won’t be green enough to buy advertising online. Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. As seen in the screenshot below, the store is called out as a “Smart Buy!”

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

APRIL 25, 2013

For example, say that you’re a company that sells affordable luxury vacation packages. So, for example, if someone searches for the “Air Jordans,” we allow marketers to take that search data and subsequently target that individual with an ad on Facebook.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

MARCH 27, 2012

These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. Here’s an example: “Thanks to all those who told us what new social media sites they’re on. Why is that? Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

For example, you might have launched a Twitter account hoping it would drive tons of customers to your e-commerce site quickly. It might happen after solving a customer’s problem because of a social network complaint, for example. Now forget what I said. And forget about the sale. Like this post?

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

APRIL 17, 2012

This video by Inspired Bicycles is a great example of using the resources around you to create a video that works for your niche audience. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Market your video. Like this post?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Both are clearly damaging to your brand.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

These people may blog about your company for example and give you a relevant link back to your site. You need to be careful to only report on what you can determine is a result of your work – other marketing efforts can be contributing to the likes on a homepage for example. Track New Website Links From Social Campaigns.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

JUNE 19, 2012

Take a look at some strong examples of community support. Autodesk WikiHelp : Another software behemoth, Autodesk’s engineering niche introduces a decidedly heavier technical element than previous examples. Everyone from Apple to Starbucks leverages online communities to impact their businesses. It’s Worked Before. Like this post?

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

President Obama is a great example of this. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Be up front with who you are and what you do. This lets all of us who follow him know when he is actually tweeting. Like this post?

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Let’s use Spotify as an example. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Instead of using screenshots and footage of someone using a computer, GE made these short promotional animations. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

APRIL 24, 2012

For example, some firms tie one phone number to all of their Google AdWords ads. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Other firms tie a phone number to each keyword within the AdWords campaign. Like this post?

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Create novel content or mobile apps, for example. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Bring something new to the table. Be aware of what competitors in the same space are doing, and bring something new to your customers.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Here is the list I use. You are welcome to start with this list. Offer Something Good.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

MAY 1, 2012

Example of a system to keep track of your ads. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. However, with a Facebook ad tool with access to Facebook’s API , you can use the scheduling feature to have this done automatically.

Facebook 180

Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Ask the agency and referrals for examples of how that issue has played out. Ask for examples of when the agency has said no. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. But on another level, every business is unique.

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How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. The only effective feedback mechanism was the free market: people choose to buy something else, if the option existed.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 8, 2012

For example, if an upcoming project requires detailed statistics, which, let’s say, you’re good at, but it needs to be presented in an easy-to-understand format, which you’re not, there’s no harm in asking another member of your company who might be savvy at chart graphics to put your numbers into a comprehensible format.

How To 159

How To Project Apparel Proposal 159

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Example Social Media / Online Marketing Strategies Based on Industry. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Check in from time to time, post some photos of your holiday party, advertise a sale or your employee of the month.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

MARCH 13, 2012

Timberland is one of the best examples of a company that is socially responsible. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Email him at barrymueller123 at gmail dot com for more information. [ Like this post?

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

AUGUST 2, 2011

For example, I like to share links on Twitter from say 8am-9am every 10 minutes, then share a link to my post for that day. Here’s an example query to show the broad reach of IceRocket – a vanity search: [link]. Here’s an example. Stephanie Schwab. Please sound off in the comments! [ Like this post?

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JULY 15, 2010

Frank Lee shares a Free Gift to guide you step-by-step to “Breakthrough Article Marketing&# – simply visit his site today and discover how you too can generate loads of free buying traffic using a simple 5 step unique article writing method in his Internet Marketing Systems. What’s a good example of this?

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Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. However, things have changed.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

One great example this year has been Blame Drew’s Cancer. Business sites – These sites are the crux of the internet – realize it or not they are most of the sites that try to sell, sell, sell to you whatever they thing you should buy. He used Twitter to raise money for charity if people tweeted and blamed his cancer.

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Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 4, 2008

I remember taking classes, buying flashcards , and doing whatever it took to have a decent understanding of large words to score well on the SAT. May there be more of you in the future, those people that follow your example.

Digg 103

Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

AUGUST 7, 2012

For instance, if my business was named Example, and I wanted to see what has been said about Example on Twitter, I would do the following: site:twitter.com “Example”. For example, a solid reputation management goal could be, “I want to respond to all negative reviews or comments within 24 hours of them being posted.”

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

DECEMBER 20, 2007

For example, Digg has finally acknowledged that productivity and lifehack websites deserve a section of their own, so they launched a “Lifestyle&# section with its more universal taxonomy. However, I’m not complaining about the new changes — at all. Thanks guys.

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Digg Review Web 2.0 Upcoming 100

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

They’re excited by the potential of the digital space, but often view their display buys as a necessary evil, usually because they’ve been stuck with the SOB—Same Old Buys. Ad exchanges make it possible to buy and sell inventory across multiple ad networks. Media Buy Efficiency. Ad Exchanges.

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Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Do they take the action you want them to like signup for your rss, email subscribe or buy from you? It would be interesting to see ROI and conversion rates for SU traffic specially from people buying SU traffic. Would Be interesting to see and filter out areas for example US and Non-US traffic.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MAY 22, 2012

For example, the simple act of swinging a hammer to drive in a nail would be considered a meme, or the way Bostonians pronounce the word “car.” For example, a little white kitten might be poking its head out of a pile of marshmallows and the caption could read “Did u think me was a ‘mallow’?”

Meme 176

Meme How To Flickr Insurance 176

Techipedia: Tamar Weinberg

MAY 5, 2010

Share the 10OFF discount code for everyone, for example. Buy something, get something. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. Take MySpace as just one of many examples of an online property that become too comfortable with its “space.&#

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Check out this excellent example of a customer testimonial video for Delcam, a CADCAM software solution company. Here is an example of a fantastic video product review accompanied by a written review of the Motorola XOOM 2 tablet computer produced by Siliconrepublic. Product Reviews. Like this post?

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

APRIL 10, 2008

As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued. Specially, dealing with starting a cart and posting items buy using PayPal.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

AUGUST 24, 2011

Purchasing Clicks (PPC Advertising) – Google Adwords is the most common example of pay per click marketing. For example, when I embark on a new niche site, I enter the project with the understanding that it will take time before I see any results mainly because I rely on organic growth over time. What should you look out for?

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SEO Adwords Organization Advertising 152

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). For example, restaurants are trading instantly redeemable offers for email addresses or mobile phone numbers. Knowing that, restaurant owners are turning to digital tools to level the playing field. Like this post?

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

MARCH 22, 2011

For example, the screenshot below shows that someone is very curious to find out about a blog post of mine where I talked about comments. Once you buy the license, you get free lifetime upgrades. Free trial, then you buy it. Free trial, and then you buy it. Or something. I really don’t know. The best part?

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

JULY 24, 2012

A consumer is searching for a particular kind of business — let’s say, just for the sake of an example, a hotel. Producing high volumes of content may seem like a daunting task — but here it is, broken down into three basic steps: Buy up all the domains that correspond to your business’ name. Like this post?

Review 162

Review Hotels Reputation Construction 162