What Does Integrated Marketing Mean to the Future of the PR Professional?
Social Media Strategery
APRIL 3, 2014
Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying. For example -. Your brand is doing a large paid media buy with one of your target publications. In 2011, they placed $250 million worth of ads in paid media. In 2012, that number increased to more than $1.2
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