Small Business Mavericks
FEBRUARY 24, 2011
» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. Is link buying evil?
Small Business Mavericks
MAY 26, 2012
Can you buy your way to the top of the search rankings? You could buy links, pay for directory listings, and even pay to have people promote you through social media. That doesn’t mean you can’t ‘buy’ your way to the top, or at least, pay to significantly improve your search rankings.
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Small Business Mavericks
JANUARY 3, 2013
For instance, if you spend $20 to acquire a new customer that buys a $12 product, then you are losing $8 on that customer – especially if you only have one product. You can take a loss on the acquisition of a new customer if you keep that customer coming back and buying more from you in the future.
Small Business Mavericks
OCTOBER 3, 2014
Three examples she offers are: You need a content marketing strategy – Of course, it begs the question, “What IS a content marketing strategy?” People don’t usually buy on the first offer. I like the message being presented here by Elisa Gabbert. Instead, just be authentic. 7 times, people. It’s true.
Small Business Mavericks
FEBRUARY 20, 2012
Cynthia’s example was for an ebook, however, even at a paltry $2 a copy, if you have 100 customers use the tweet options, that’s $200 out of your business’s till. It will all come down to the wording, and whether or not a normal person would consider that tweet or like a recommendation to buy.
Small Business Mavericks
FEBRUARY 19, 2012
Take a tradesperson as a an example. If we take the tradesperson as an example, they could buy into a franchise (which offered training and support for the ‘business’ side of their business), partnered with accountants and bookkeepers for financial advice, and perhaps even partnered with marketing professionals.
Small Business Mavericks
MARCH 20, 2012
If you want to make a sale, you need to use keywords similar to those used by people wanting to buy. If you cannot afford to target the right keywords, then focus your advertising in different areas, for example, Facebook, or through banner advertising on similar websites. Keywords relate to relevance. Pay-per-click is no different.
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