Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Examples of Earned Media Success. Here a wearable tech product review that sure to convince the media outlet’s tech savvy audience of its value and maybe they’ll even buy it. What is Earned Media?

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Fashion News Report Review 409

Sherrilynne Starkie

APRIL 12, 2018

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. They buy on reputation, relationships and referral. Win your copy of How Clients Buy. Below he offers insights to understand a client’s journey.

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Retail Buy Consultant Reputation 187

Sherrilynne Starkie

APRIL 24, 2018

Hootsuite Social Media Marketing Certification , Facebook BluePrint Certification and Twitter Flight School Certification are just some examples. A quarter tend to base buying decisions on something they’ve seen on social media. Social media success requires strategy and planning.

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Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

APRIL 6, 2013

The classic example is Jonathan Swift’s 1729 essay ‘A Modest Proposal’ in which he suggests eating the Irish children as a solution to the country’s famine, thereby mocking the heartless attitudes among the rich people of the day towards the poor. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction.

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Video Sysomos Sentiment Insurance 329

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Consultants provide strategic advice to sales and human resources too. Social media is increasingly integrated with e-commerce. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JULY 3, 2018

Buy our products? Getting executive buy in for communications plans. Examples include driving traffic to the website, driving sales inquiries. This is an important factor, and the action associated with that is: take the course, buy the product. Are we raising awareness? Are we educating the public? Share our content?

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Policies Project Metrics Sentiment 231

Sherrilynne Starkie

OCTOBER 16, 2018

For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. For example, getting product experts tweeting about new innovations and researchers blogging about their work will expand a company’s digital footprint.

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Training Social Media Policies Skills 150