Josh S Peters

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Generic Experiences Produce Generic Responses

Josh S Peters

Even when you’re bargain shopping and buying generic brands you’re not excited about it, it’s just something you do. Let’s take a look at two examples to drive this point home. .” Or how about the last time you saw a product and thought “This is so generic I must have it.”

Buy 159
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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

It defines the new set of actions that are taking place when consumers buy a product. This is of course just an example, for your own business you will need to build your own ZMOT model by determining the “who, what, where, when, why and how” of your customer base.

Sample 166
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A little bit of PPC Strategy | Shuaism

Josh S Peters

It’s something that we all want when dealing with any kind of internet marketing, more people buying our stuff, signing up for the site, etc. Structure and wording is everything Example: “Warning! Don’t buy TotallyAwesomeProduct until you visit this site.&#

Strategy 100
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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. They aim to inform with the hope to make sales.

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The Convergence of Search and Social – Part 1

Josh S Peters

It defines the actions that are taking place in the Zero Moment Of Truth that pushes consumers to buy your product or move on to a competitor. To address this I’ll be doing follow up posts about each section with some examples and ideas of how to piece it all together so stay tuned for parts 2-5.

SEO 170
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. For example, if there are specific forums your customers frequent then look at sponsoring threads or putting ads there. SEO: Optimize both the content and the experience on your site and off your site when possible.

Strategy 186
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The GAP, ROI, and Awareness

Josh S Peters

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.

ROI 100