Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

We did the research, so why aren’t they buying? Do you buy a book because of the emotion it’s cover evokes? When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. For example, we may say, “Oh I hate it when it’s easy to win”. over product B.

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What’s your social listening strategy?

Janet Fouts

We did the research, so why aren’t they buying? BUT when the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. over product B.

Strategy 111
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IS Your Website GDPR Compliant?

Janet Fouts

If your company processes large amounts of sensitive data, like Twitter for example, then they are required to create the role of “Data protection officer” whose sole responsibility is the protection of customer’s privacy. Buying a list or adding people randomly because you found their email address is NOT compliant.

Privacy 87
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Empire Avenue – Measurement of Social Influence?

Janet Fouts

Basically Empire Avenue is a community (and I use that term loosely here) where members buy and sell virtual shares in each other in the hopes of getting rich in currency of the site, called “eaves&#. Discussions range from buy me! For example it’s very hard to follow the threads of shout outs on your profile.

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My bestseller and the next book is on the way!

Janet Fouts

In Mindful Social Marketing I give you real-world examples of how a mindful approach to social media marketing can help you be more effective at really reaching your market and at creating relationships through social media. The advent of the internet allows consumers to gain vast quantities of knowledge before they make a decision to buy.

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Is Brand Engagement Over on Facebook?

Janet Fouts

Here’s an example. Here’s a great example of how promoting a page through Facebook worked for one brand. Posts that push people to enter promotions and sweepstakes with no real context. Posts that reuse the exact same content from ads. What if I LIKE watching Gary the tiger? So, what to do?

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Getting real engagement on your Facebook page

Janet Fouts

I might even buy something. To feature case studies or examples of real people who have impacted you, your product or the world. What if you not only liked my Facebook page but shared my work on your page? What if you made a comment on my photo about how beautiful it was? I’d be grateful. I’d tell my friends. Give me something to do.