Social Media Listening – It’s About Emotions
Janet Fouts
JULY 24, 2017
We did the research, so why aren’t they buying? Do you buy a book because of the emotion it’s cover evokes? When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. For example, we may say, “Oh I hate it when it’s easy to win”. over product B.
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