Direct Marketing Observations

JUNE 18, 2010

Take for example the Forrester “social maturity&# survey which wants to know which companies are ahead of the curve in implementing social technologies for both external use (i.e., What level of buy-in and to what extent of buy-in internally do you need with social media in order to be successful externally?

Buy 159

Buy Social Media Survey Social Networking 159

Direct Marketing Observations

AUGUST 17, 2011

Cisco is a good example of a company doing it the right way. &# The question is legitimate and can extend, as it normally would, to former disgruntled employees who have an ax to grind who actually can be protected when taking to social media channels to trash their employers.

Social Media 159

Social Media Buy Handbook Policies 159

Direct Marketing Observations

NOVEMBER 16, 2010

Example #1. They clicked through but they didn’t buy. You now have some customer data so you know they were interested but they still didn’t buy. Example #2. An hour after seeing the video, they buy a Coke. Example #3. So how does the apply to social media marketing or even digital marketing?

Engagement 159

Engagement Buy Social Media Cost 159

Direct Marketing Observations

JUNE 23, 2011

Some of the likely examples that you may be aware of, are of course Zappos, Cisco, Dells, Best Buy, Home Depot, P&G, for example. All great poster children for corporate social success and the list continues to expand.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

MAY 2, 2012

Let me give you a few real world examples that happen every day. Maybe these examples will help. You want to buy a product online so you do a search and you click on the first result and it doesn’t load quick enough, so you go to the second result. You’re in line at the store waiting to check out and it’s taking forever.

Mobile 156

Mobile Buy Examples Products 156

Direct Marketing Observations

AUGUST 5, 2011

Lack of belief or Buy in from Leadership. For example, if we’re to believe the Gartner Hype Cycle , which I do, we’re approximately 2-5 years away from mainstream adoption of social analytics. Poor planning and Bad execution.

Strategy 162

Strategy Analytics Organization Buy 162

Direct Marketing Observations

OCTOBER 13, 2011

You can buy traffic, but short of spending in the 6 figures to create artificial traffic, the only real way you’re going to get organic visits to your sites is to write content and share content that has all of the “right” SEO properties so as to come up high in search. Organic search in a nutshell.

Content 220

Content Smart Phone SEO Yahoo 220