Debbie Weil

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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

I decided to buy it for my iPad ($6.99) so I could see what it looked like in color. As always, David packs the book with spot-on examples like Oakley giving Oakley Radar sunglasses to each of the 33 Chilean miners when they first emerged into daylight after 69 days underground. I read about the book release on his blog.

iPad 101
article thumbnail

Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

I decided to buy it for my iPad ($6.99) so I could see what it looked like in color. As always, David packs the book with spot-on examples like Oakley giving Oakley Radar sunglasses to each of the 33 Chilean miners when they first emerged into daylight after 69 days underground. I read about the book release on his blog.

iPad 101