Buzz Marketing for Technology

APRIL 10, 2013

You’re going through all this to test the color of the ‘Buy Now” button? What if that makes shoppers bail out before buying?) The best approach to getting buy-in for a testing strategy is to position it as less of a of a threat, and more of a way to ‘refine’ and direct the efforts of your creative, marketing and IT teams.

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Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

FEBRUARY 15, 2012

For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process. Pulling the plug on your development efforts could potentially save millions of dollars.

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Process Analysis Compete Data 205

Buzz Marketing for Technology

SEPTEMBER 10, 2014

When Apple – just to take a common example – goes from making computers to making music players, but that’s an investment in one of these new platforms. So I’ll give you a specific example. And I’ll give an example of a friend of mine at a big publishing company. There’s going to be a huge amount of pressure for that.

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Forums Data Skills One Spot 253

Buzz Marketing for Technology

JANUARY 6, 2011

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). Some great examples for you to look at that take this idea to the next level are 1800Flowers and JC Penney. Wanna go shopping on JC Penny – like are page to get started.

Facebook 276

Facebook Discount How To B2B 276

Buzz Marketing for Technology

JULY 17, 2015

We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. A great example was startup competition for millennials and entreprenuers which you can learn more about here: www.ibm.com/ newwaytostartup.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

JUNE 17, 2015

At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager. Again this approach isn’t new technically innovative, but it is underexploited.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

MAY 29, 2013

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Craft a custom experience for each visitor, and they’ll buy more. The real-time data that your website and CRM systems are gathering is far more valuable than anything you can obtain from an outside vendor. Advantage, you.

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Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

MAY 7, 2009

A case study on how GlaxoSmithKline is building an emotional strategy in its business GSK was represented by Donna J Sturgess at the World Innovation Forum Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research and connect with customers.

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Case Study Forums Study Buy 100

Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

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B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s unlikely, for example, that a banking customer will want to complete a loan application on a mobile phone, but probable that she will use the device to check account balances or find the location of the nearest branch.

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Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

AUGUST 4, 2009

Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example). You see several of your friends are online and open up a chat with your buddy Jim who always has the newest Apple device and ask him if the new 3Gs is for you.

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Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

JUNE 27, 2008

Showing the example of how to work agendas through a wiki vs. email! Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. Buy the book | Learn More.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a massive distribution channel for any brand but still Because Social Network ad impressions are worthless – the old model of buying impressions is like shouting at consumers – you buy ads to “get in front of them” and “give them a message” – but that's not going to work in a “social “ world by definition!

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

MAY 11, 2009

For example: Ford in early 90s decided to enter India. You can not participate in the growth of emerging market by using Box 1 – because emerging markets represent a huge opportunity since they are fundamentally different. Ford thought the typical India consumer could not afford the luxury car – so they took a Box 1 approach.

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Project Forums Price Industry 100

Buzz Marketing for Technology

JUNE 15, 2009

So for example if you had purchased a keyword such as: VoIP, I would set up a landing page on the website for that, a unique page for Google clicks, a unique page for Yahoo clicks and a unique page for AOL clicks (remember when we used to buy keywords there – sorry Tim Armstrong).

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

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Template Templates Course Real Estate 280

Buzz Marketing for Technology

JUNE 27, 2008

names in the opening lines of your e-mails buys you a pound of personalization for an ounce of verbiage. For example, if you e-mail a co-worker and ask for a report and she sends it to you, it may or may not be appropriate to send her a follow-up e-mail to thank her (depending on the circumstances). Just say it and leave it at that.

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RSS Creative Commons Meeting Policies 122

Buzz Marketing for Technology

OCTOBER 6, 2009

It must get them access to their customers, the people buying what they are selling. My favorite example of this happened back in April where an executive Tweeted about her "over the top" pushy sales rep and then tweeted 2 hours after about the pushy sales rep competitor seeing the tweet finding her number and calls to "pitch."

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Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

JUNE 27, 2008

For example, Ive used wikis to manage my own projects and RSS as a way to stay on top of information I need for my job. Like anything else, if you can find the biggest pain point, providing a solution is the easiest route to buy in. Not everyone gets excited by learning, especially if they think its on top of their regular work load.

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Project Screencast Strategy Wiki 171

Buzz Marketing for Technology

JUNE 27, 2008

Maybe some pragmatic examples? Tim Harford: The Undercover Economist: Exposing Why the Rich Are Rich, Why the Poor Are Poor--And Why You Can Never Buy a Decent Used Car! More value is being created by expertise, perspective, relationships, influence, connections, etc. -- than by the things themselves. Now consider the "2.0"

Wiki 140

Wiki Project Meeting Organization 140

Buzz Marketing for Technology

JULY 24, 2008

Let me give you an example: for several years, I taught anthropology from a textbook that promoted a view of humanity as defined by a group’s relationship with the natural environment. Buy a text ad. This may not be for everyone, but let me tell you: nothing will help you make better sense of a topic than teaching it to others.

Products 276

Products Journal Software Exercises 276

Buzz Marketing for Technology

JUNE 27, 2008

This document , also from ISTE, is much more "meat and potatoes" and gives specific examples of what that should look like in the classrooms. Lets think of my descriptions as examples of backwards design - this is what it will look like when we are successful, what do we need to do to get here? I especially like Julie Lindsays post.

Education 122

Education Screencast Web 2.0 Wiki 122

Buzz Marketing for Technology

JUNE 27, 2008

This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. education they buy, and what, where, and how they learn.â?? Chief among them is that knowledge workers need some say in what they work on and how they do it. Raised amid a.

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Movable Type Education URL Process 100

Buzz Marketing for Technology

JUNE 27, 2008

Employees are the ones that buy Jones Soda, or move from one style of jeans to the next, depending upon what the latest buzz is. Login information: Username: Password: If you would like to post contact information on your comment, please enter your information into the optional fields below: Contact information: Name: URL: example: [link].

Compete 100

Compete Energy Collaboration URL 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

When defining them, you must take into account known consumer behaviors, including the various stages that shoppers go through when making any kind of purchase and the fact that they may visit your site several times before actually pulling the “buy now” trigger. Amazon continues to set the gold standard for best practices in personalization.

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Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JUNE 27, 2008

Twitter’s a good example of this. It’s ironic to me that web design jobs, for example, are mostly paid by the hour. Best-buy has adopted the phrase performance-based, as opposed to time-based workflow. has been an interesting journey and a real world example of burstiness. I’ve even [.]. Tom Mandelâ??s

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Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

NOVEMBER 3, 2016

Keeping up to the minute with who’s buying what, matched with what you’re selling, and how you’re connecting and delivering for your customers is a dynamic and fluid challenge. We knew, for example, the Bank of England would hold a policy meeting on a certain day. Below, I’ll explain some of the elements of the winning program.

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

JULY 7, 2010

Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. They also recognize the more customers buy from you, the less likely they are to leave you…so yes, hugging and TLC is highly recommended. For Celestica, just 10 customers account for 90% of their revenue (over $6 billion).

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Groups Groups B2B Forums 183

Buzz Marketing for Technology

JUNE 27, 2008

The most prominent example, to me, is “Value only exists outside a corporation. 5) Multiple ways to create value in the context of “knowledge-based&# work: “Objective&# and “Subjective&#. Inside a corporation are only costs.&# This isn’t TRUE. It’s a choice he made.

Knowledge Base 100

Knowledge Base Automotive Compete Cost 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, what are the information literacy requirements of a new hire from college versus a long-term employee? Proactively identify and talk to all potential stakeholders to gain understanding and buy in. For example, they will be the group providing training on how to user Internet browsers. Information Systems. ·

Library 100

Library Compete Skills Proposal 100

Buzz Marketing for Technology

OCTOBER 10, 2013

In the case of repeat visitors to your site, for example, you might retarget them with an offer based on their last purchase, or their last search, all in real time. But first, marketers must identify what personalization really means in their business—and what it means to their objectives, target customers and buying cycles.

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

MARCH 13, 2014

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. One example of such a data profile could be a “weekend shopper” persona.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JUNE 27, 2008

Remember the EULA says they can gather personal information for targeting ads, and I suppose later they could fill too much of the screen with ads for example. For example, the Wall Street Journal problem (as Trevor noted). Or, what if hackers broke into Googles data which is archived of all this personal information.

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Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JULY 21, 2008

Assess the aggregate cost to the organization of information (buying it, storing it, looking for it, reading it, figuring out what it means, managing it) and also the aggregate cost to the organization of not knowing -- the cost of failures (lost contracts etc.) wonderful examples of writing of a particular genre, that they can learn from.

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Aggregator Repository Directory Meme 100

Buzz Marketing for Technology

JUNE 4, 2008

An example might be “What are the parts of this system?&# An example question used in this activity might be “What roles are required to deliver this functionality? &# To create a prism, define a question that can be used to divide a unit of information into its constituent parts. Examples: “How might we…?

Tools 224

Tools Patterns Questions Examples 224

Buzz Marketing for Technology

JUNE 27, 2008

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. and excellent use of SlideShare, Scribd, & YouTube as examples!).

Class 274

Class Social Media Web 2.0 Wiki 274