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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

Ads exit this phase as soon as their performance stabilizes, typically 50 optimization events since its last significant edit. Editing your social buy will only restart the learning process and you’ll lose out on the efficiency you would have gained. Lastly, optimize for a conversion event that occurs more frequently.

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The 2 Things You Should Do Before, During, and After a Virtual Event

Sprout Social

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. . Attending continued education events, virtual or in-person, is truly priceless.

Eventful 114
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Before, during & after: 6 powerful tips to get the most out of a virtual event

Sprout Social

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

Eventful 131
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Has COVID-19 Killed Black Friday?

Ignite Social Media

This got our team thinking about the upcoming holiday season and how the key shopping days that most consumers rely on for purchases will be impacted. What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Amazon Prime Day. Thanksgiving and Black Friday. Cyber Monday.

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4 Reasons Why You Should Treat Yourself to New Footwear Today

The Realtime Report

Something for the Upcoming Season. One look in the closet tells you that you’re not completely prepared for the upcoming season. Special events often call for investing in something new to wear. That includes the type of footwear you will need for that event. If you need a little more motivation, consider these reasons.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. This type of content is visually engaging and shows audiences what they can expect when they buy in person. What is behind-the-scenes (BTS) content?