Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Be sure to post event updates and ask followers to join in.

Engagement 106

Engagement Tips Loyalty Metrics 106

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

AUGUST 17, 2021

These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Their surges are often linked to a social event, like a Reddit post or Tweet. But are marketers buying in? . The reach is just insane. Learn more about your audience with listening.

Questions 119

Questions Sentiment Meme Trends 119

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Crisis communication is how you respond to an event that potentially hurts your brand’s reputation or ability to do business. Some companies, like QAD Inc.,

Skills 113

Skills Template Templates Travel 113

Sprout Social

JANUARY 19, 2021

You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . For example, you could use Tags to categorize your content related to an upcoming conference event, campaign or a new product launch. Sentiment Analysis customization.

Data 97

Data Sentiment API Analysis 97

Twist Image

JULY 28, 2011

There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem. In one instance someone was discussing a food brand and asking people to retweet it (yawn.).

Buy 100

Buy Blogger Authentication Sentiment 100

Oktopost

APRIL 11, 2022

As a marketer, your goal is to develop a powerful value proposition that motivates consumers to buy from you instead of someone else. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors. At the same time, you should consider the strengths of your own brand.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Influencer marketplaces are ideal for brands looking to buy influencers or packaged services. Use these influencer marketplaces to buy creator services: 9. Support for on-site promotional events. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

FEBRUARY 20, 2020

Event monitoring. Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Performance.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

JULY 23, 2020

Rather, social silence means pushing pause on any social content that isn’t relevant to the current events or contains information that is critical to your audience at this point in time. With the buy-in to go silent secured, we immediately paused all of our scheduled content in the Sprout Social platform.

Social Media 145

Social Media Brands Sentiment How To 145

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food? Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 26, 2021

From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy. Continue to push for leadership buy-in but also be mindful your brand may not be in a position to back up that stance at this particular moment in time. — H-E-B (@HEB) June 3, 2020.

Social Media 143

Social Media Metrics Data Team 143

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Brands 115

Brands Sentiment Conversation Hashtag 115

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Developing a clear plan that clearly illustrates your executives’ role, time commitment, goals and return is the first step to securing buy-in. Provide executive communication training.

Strategy 87

Strategy How To Training ROI 87

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

FEBRUARY 13, 2019

According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. A connection consumers crave; a connection that comes with a tangible business impact. But simply listening isn’t enough. Put social data in the spotlight.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

JANUARY 20, 2024

Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. If, for example, you want your customers to buy an.ai Take advantage of people’s sentiments for small businesses by being approachable, helpful, and personable.

Small Business 100

Small Business Engagement Strategy Facebook 100

SocMed Sean

AUGUST 21, 2013

We spend time and money on sourcing data, buy servers with terabytes of drive space where we can organize it into information…and then what? ” reflects a positive sentiment because the word “love” was close to the word “product” Software also can’t truly understand your customers.

Data 268

Data Strategy Project Software 268

Razor Social

MAY 15, 2019

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals. Events, industry magazines, and a good reputation have been your marketing strategy for years.

B2B 136

B2B Marketing Construction Committee 136

The Realtime Report

MARCH 24, 2016

However, despite companies’ sentiments, many would be better off staying at home. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. ” Click To Tweet.

Retail 79

Retail Nielsen ROI Sentiment 79

Hootsuite

SEPTEMBER 16, 2022

Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. freed up event staff from repetitive tasks. This means they can interact with customers during the buying, and crucially, the discovery process. During the buying and discovery process, your customers want to feel connected to your brand.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MAY 18, 2016

Questions that speak to the customer buying process should revolve around consumer pain points and your business’ competitive landscape. The Buyer’s Process. This might include: What first led you to consider our brand? Identifying Gaps. Strengthening the Messaging.

Tools 108

Tools Strategy Marketing Analysis 108

Convince & Convert

MARCH 30, 2016

mom buying power estimated to be $2.1 If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. 40% talk about their kids’ sporting events. With the annual U.S.

Research 60

Research Engagement How To Sentiment 60

Pam Moore

AUGUST 31, 2018

However, you just can't seem to get the budget approval nor the buy-in you need to be successful? If you answer no to any of these questions, then you need to go back to square one and create a real plan if you ever want to see the light of day for approval and buy-in of your “plan.”

Social Media 147

Social Media Training Startup Team 147

Later

AUGUST 10, 2020

As recent times have shown, businesses can’t always rely on in-person sales or events to operate, which makes Instagram a hugely valuable safety net to have. In recent months, Instagram Live usage has skyrocketed — with brands pivoting to lifestyle-orientated live broadcasts in lieu of in-person events. 5: Countdown Stickers.

Small Business 103

Small Business Features Instagram Badge 103

Convince & Convert

MARCH 6, 2017

Buying something? Don’t overlook the other numbers, such as sentiment and net promoter score. Shares, likes, and comments are great. They tell us that people enjoyed our content enough to do something about it. But where does it go from there? Are they actually taking an action?

Social Media 119

Social Media NGO ROI Research 119

Sprout Social

SEPTEMBER 14, 2023

And it’s only become more important to foster it—according to PwC, 26% of consumers stopped using or buying from a business in just the past year. Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work.

Strategy 124

Strategy Brands Content UGC 124

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Through this chain of events, consumers are given a voice, and UGC builds loyalty within the community. . Leverage RPA to Engage Customers .

Strategy 59

Strategy UGC Loyalty Sentiment 59

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Click-through rate (CTR): It measures how many people click your social ads to know more or buy. Sentiment analysis. Why Do You Need Social Media Analytics? Influencer analytics.

Analytics 52

Analytics Social Media ROI Metrics 52

Pixlee

SEPTEMBER 29, 2020

Attending company events, social gatherings, and demonstrations. Customers Buy From Companies That Resonate With Them. They’ll also help you gain a better insight into the overall sentiment of your brand and products or services. Social media engagement including liking, sharing, and commenting on posts.

Engagement 90

Engagement How To Metrics Loyalty 90

Webbiquity SMM

FEBRUARY 4, 2013

. • “(Metrics should also) include brand awareness, Web site traffic, and thought leadership, but be sure that all of those goals are combined with real, hard numbers, such as leads, conversions, sales, and profit—not just soft feel-good measurements, such as impressions, clicks, sentiment, likes, follows, fan, or plusses.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. Amazing response to our donation.

Strategy 143

Strategy Metrics Hubspot Retail 143