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The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

Aggregated Event Measurement should still find many of your prioritized events. Especially for sales of products that may take longer than seven days to make a buying decision, there’s every reason to believe that advertisers have been hurt by these “lost” conversions. It’s been an eventful week or so.

Privacy 207
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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Both rely on third-party cookies.

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43% of US Broadband Households Plan to Purchase a Smart Home Device in 2019

The Realtime Report

The event features sessions on smart home, sales channels, connected health, and home security and will conclude with a networking reception where analysts, session speakers, and VIP CES attendees mix to discuss the state of the market. Privacy and Security: Protecting Consumers. Installation and Support: Next Gen Home Services.

Insurance 127
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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. As only the highest-prioritized completed event will be reported (e.g.,

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Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Per Facebook : Digital privacy initiatives affecting multiple browsers will soon limit the ability of businesses to measure people’s interactions across domains and devices. Facebook will add columns for each.

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Being of Service During COVID-19

Waxing UnLyrical

The sail thingies you see are a privacy screen, but apparently they are also perfect squirrel trampolines 😉 I was never a “bird person” growing up. And more such events to come. << direct link to event. This pic is of a bird feeder in my backyard. at 4 pm ET in the Social PR Posse Facebook group.