Buzz Marketing for Technology
MARCH 16, 2011
The search process has become broken because the data landscape has become more fragmented and complex. But how do I find those keywords (see “ Why Topic Discovery Beats Search ”)? Consumers today don’t search with long phrases. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.
Social Media Strategery
APRIL 3, 2014
In 2011, they placed $250 million worth of ads in paid media. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying. Should you use paid search links to drive additional traffic? What’s the hashtag for that event you’re planning?
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Webbiquity SMM
JANUARY 2, 2013
Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( e-Strategy Trends ). Earnest Agency ). B2B Lead Blog ). Jeff Bullas ). Marketing Charts ).
Buzz Marketing for Technology
NOVEMBER 3, 2016
Keeping up to the minute with who’s buying what, matched with what you’re selling, and how you’re connecting and delivering for your customers is a dynamic and fluid challenge. What we needed was a quick-response campaign platform tied to newsworthy events that we already knew were on the horizon, and that our customers also anticipated.
ProBlogger
AUGUST 29, 2012
Once you know what’s working for you to generate traffic through ad networks, why not look to apply that knowledge in buying ad space directly on other sites in your niche? If you’re engaged with your blog’s audience, you should get a good feel for their response to these events and ideas. search traffic levels?
Webbiquity SMM
JANUARY 19, 2011
Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Social Media and Search. Social Media and Search Optimization Integration by SEO Wizardry.
The Realtime Report
DECEMBER 18, 2018
This should not be dismissed as a one-off event or as the act of overzealous European regulators: GDPR is just the tip of the iceberg and it highlights the growing concerns consumers across the globe have about how brands use and protect personal information.
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