Waxing UnLyrical

APRIL 5, 2018

Plan ahead and implement social activities, events and community outreach. Create a ladder of donations and a “buy-in.”. If your relationship story is told, your audience will continue to “buy in” to your larger story. Include volunteering in your communications process, mainly research and planning. Publicize your work.

Organization 132

Organization Communities CSR Class 132

Waxing UnLyrical

JUNE 17, 2019

The value is leveraging all the photos your professional photographer takes at conferences, banquets and other events. When uploaded to your cloud of choice, you or a colleague can easily get video online as an event occurs. I got a one-week free trial of MoShow, with the option of buying a full year’s worth of the product for $39.99.

Review 100

Review Products Video LinkedIn 100

Waxing UnLyrical

NOVEMBER 8, 2011

But when these events occur, they show the power of social media when harnessed by the people. People would still line up at midnight to buy the next amazing gadget that would change their life. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

APRIL 6, 2016

Don’t buy influence, build it. So it’s important that you don’t treat influencer engagement like a buy-out. Identify the people who wield an influence over your audiences’ buying decisions. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1.

Influencer 100

Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. How far is too far with humor?

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

APRIL 8, 2013

A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. Events Measurement MeasurePR Shonali Burke #measurepr affect pr b2b pr measurement b2c pr measurement sandra fathi' Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013.

B2B 207

B2B Consultant Flickr ROI 207

Waxing UnLyrical

MAY 27, 2015

It understood, decades ago, that something powerful was on the horizon; long before buying organic was cool, or even a “thing.” Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food. The go-to authority. Whole Foods is thought to have been ahead of its time.

Buy 100

Buy Flickr Apple Authentication 100

Waxing UnLyrical

MARCH 11, 2016

shonali A4: Depends on how much buy-in you have. Trust me when I say you don’t want to miss this chat, so mark your calendars for Thursday, April 14th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. Might need a bulldozer in some situations. I hope to “see” you all there!

Meeting 100

Meeting Comparison Banking Retail 100

Waxing UnLyrical

JUNE 26, 2015

With ad buys in front of videos now, I have to be intrigued enough to wait 10 seconds. You do not want to miss this chat, so please save the date ( RSVP to the event , it will help!); #measurePR community member James Breen also chimmed in: A3: I always find humour or levity a great tool for impactful video #measurepr.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

JULY 13, 2016

Studies often tell us the more engagement consumers have with a company, the more they will buy. That includes knowing the amount of money they raise either by time period or event, the value of each organizational donor and how engaged they are with the organization’s mission and message. Find a way to measure engagement instead.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

APRIL 3, 2013

Get back into shape or buy more Spanx. Geoff Livingston has done a great job of summarizing all the videos here , so you can watch them all from there. And mine is below. Notes to self: Do not place hands on tummy as if five months pregnant when not. For heaven’s sake, woman. Actually, do both. Consider bringing the red highlights back.

Vocus 212

Vocus Film Consultant LinkedIn 212

Waxing UnLyrical

JUNE 19, 2013

For the most part, I don’t buy that. In a globalized world where news and money move at the click of a button, politicians are at the mercy of events, not in control of them. We have been brought up to believe that Governments know what’s going on, that they have a plan, and that their actions can actually make a difference.

Construction 182

Construction News Company LinkedIn 182

Waxing UnLyrical

MAY 30, 2011

Ideas like Color , which wouldn’t have cleared seed-level funding a year or two back, spent $350,000 solely on buying a new domain ! Manifestos, mutual goals, helping each other achieve those goals, spreading happiness, celebrating global events. The Guru is dead, long live the Guru. Will these lose their relevance?

Startup 172

Startup Social Enterprise Flickr Social Media 172

Waxing UnLyrical

AUGUST 19, 2015

They defined impressions as “Anytime a person is exposed to a news story about the event, including social media posts.” In the Dictionary of Measurement and Evaluation , an AVE is defined as a “discredited output score that suggests an equivalent cost of buying space devoted to editorial content.”. x6 – really?

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

JULY 15, 2011

It did feel like a special event. If the show and overall experience sucks, there’s a huge potential downside, by the initiators doing exactly what Arena would not want them to do, and discourage people from buying tickets. If you’re in or visiting the DC area, I highly recommend you go see it.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

NOVEMBER 9, 2015

If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.” Branding: The Meaning and Importance of Acquiring Your Brand. ” 3.

Conference 100

Conference Construction Consultant Training 100

Waxing UnLyrical

NOVEMBER 1, 2012

Two” Business Model: When you buy a SMAC! Tangible support: Provide constant comfort, sock monkey “mojo” and a cancer-busting buddy to those moving through their cancer journey. Giving: “One SMAC! = monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it).

Startup 245

Startup Banking Research Campaign 245

Waxing UnLyrical

AUGUST 29, 2010

This assumes that while I was sipping my morning tea on my deck, Back Yard Squirrel hasn’t chucked an acorn or several my way to brain me into buying a new bird feeder he can get into. I hope I will be on my way to Luray Caverns. He broke the last one. Cheeky little booger, isn’t he?

Travel 125

Travel Postrank Tourism Blogroll 125

Waxing UnLyrical

FEBRUARY 5, 2011

Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products? .&# Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 7, 2011

Tell me not Yesterday, I did a courtesy check-in with the dude, and was told that it was no longer on the table because the event had gotten “filled up.&# “I know this because of feedback from events, the speaking requests I receive on a regular basis, and the fees that I typically command. “Filled up&# ?

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

DECEMBER 28, 2010

And as this story is told over and over again, that people will use our services, buy our products, donate to our causes, etc. Once they do, we hope that they will find that connection so powerful, that they’ll tell a couple people, and those people will tell a couple people, and those people will … and so on.

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

OCTOBER 27, 2010

Its like buying a car without test-driving it.or, to your point, building a website without giving it a usability spin. Mark as read Approve comment Very Strong Point There, Justin! Especially given the fact that ANY PLAN is always going to look like a great plan until you bring in real-life situations, scenarios, role-playing, etc.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

AUGUST 25, 2010

I figured the resulting selection of additional ecards (you’re limited in your selection if you use the free service) would more than offset what I would otherwise pay to actually buy a card, mail it to someone, etc. I also now use Plaxo to make and send our own holiday cards , which has cut down significantly on holiday postage.

Plaxo 251

Plaxo Products Tools Class 251

Waxing UnLyrical

DECEMBER 4, 2010

Buying whose life back, exactly? It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

APRIL 7, 2011

Do you remember when your senior staff put together an employee wine and cheese event to celebrate that particularly big win? What amount of good publicity can buy you that? As I said earlier, I drew heavily on past experience when I wrote my letter, down to the wine and cheese event. And that audience is your employees.

Exercises 207

Exercises eBook Flickr Eventful 207

Waxing UnLyrical

DECEMBER 13, 2013

I waxed lyrical about Lee’s book last year, and it is really one of the best business books you can buy, either for yourself or as a gift (or both!). Events that will inspire you: 7. When Kellye asked me to speak at the 2014 event, I jumped at the chance. Books that will round you out: 1. Optimize , by Lee Odden.

Conference 276

Conference Price Hotels Newsletter 276

Waxing UnLyrical

MAY 3, 2011

For Mother’s Day last year , I didn’t buy my mother an expensive gift, or take her out to dinner, or do any of the things that would, no doubt, make a lot of marketers and companies happy. That’s her, on the right. Ain’t she pretty?!). It’s not that I didn’t want to do them.

Conference 185

Conference Education Project Conversation 185

Waxing UnLyrical

SEPTEMBER 27, 2010

If AT&T offers to buy your handle and everything that goes with it, will you sell out? I have always said that I would stop writing the Twitter feed if I could go a single day without a problem with AT&T’s service on my iPhone. I don’t see that happening any time soon. Absolutely! Bring on the cash! Small bills.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 25, 2011

It’s a marketplace for buying and selling handmade products. It demonstrates, perhaps better than my original rambling post, why you’ve got to have honest, transparent business policies. And why, once you’ve made said policies, you’ve gotta stick to them. Many of you might have heard of, or be regular shoppers on, Etsy.com.

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. When you check in to a place on Facebook; 3.

Class 268

Class Facebook Privacy Public Domain 268