Socialized

OCTOBER 2, 2009

You know, “we send out a press release and the Wall Street Journal prints it above the fold on the front page, which is much cheaper than buying display advertising in the Journal.&# And I also don’t claim that this chain of events has happened to all agencies or all companies. Social media is now playing that role.

Social Media 203

Social Media Press Release Journal Reputation 203

Socialized

JULY 3, 2009

Setting aside issues of whether the practice is actually useful, and whether it is distracting to the speaker and to others in attendance, live tweeting and live blogging of conferences, events and webcasts raises legal and ethical issues. Who knows — it could lead someone to buy my book or choose to engage my company.

Fair Use 184

Fair Use Web 2.0 Guidelines Policies 184

Socialized

OCTOBER 24, 2009

based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. Provide something of relevance and value, such as how-tos, schedules of industry events, and informative or humorous videos. Victoria’s Secret’s Pink and Whole Foods were both mentioned.

Facebook 199

Facebook Tips Web 2.0 Retail 199